{"id":"n_nxopmzhldfi3o6ydkgaq","seq":9843562,"kind":"article","title":"ITV to cut costs by £30m amid falling advertising sales","url":"https://www.theguardian.com/business/2026/nov/11/itv-cut-costs-falling-advertising-sales","summary":"Ad revenue slowdown forces company to reduce spending on content by £25m before inquiry into takeover by Sky Business live – latest updates ITV plans to cut costs by £30m this year, as the TV sector faces a chill wind of ditched commissions , falling advertising sales and job reductions. The broadcaster, which has agreed to sell its television and streaming business to Sky, expects ad revenues in that division to fall between 5% and 10% in the crucial final quarter of the…","published":"2026-11-11T12:13:57Z","seen":"2026-11-11T12:29:09Z","lang":"en","country":"GB","source":{"id":"kite-theguardian-com-2b0e7b","name":"theguardian.com","domain":"theguardian.com"},"via":"kite-theguardian-com-2b0e7b","topics":["itv","television industry","itv plc","business","media","uk news","advertising","carolyn mccall"],"authors":["Lauren Almeida"],"entities":[{"id":"Q220072","name":"ITV","type":"org"}],"image":"https://i.guim.co.uk/img/media/551d396d3f3fff23af5398d2615a2412ce4cbe2f/300_0_2624_2099/master/2624.jpg?auto=format&fit=max&quality=85&s=1222e9f42b9963f1bf23b732e968d8ea&width=140","mentions":2,"story":"st_cb3erk67usuldgnq2vaa","category":"economy-business","category_p":0.87,"sentiment":"neutral","tone":-0.22,"political":0.16}