{"schema":"hottub-news/story/v1","story":"st_3xtwsmf63e27guka3vxa","title":"Wayfair ups investment in sports for values-focused brand platform","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/wayfair-ups-investment-in-sports-for-values-focused-brand-platform-3xtwsmf63e","count":1,"items":[{"id":"n_3xtwsmf63e27guka3vxa","seq":721719,"kind":"article","title":"Wayfair ups investment in sports for values-focused brand platform","url":"https://www.retaildive.com/news/wayfair-ups-investment-in-sports-for-values-focused-brand-platform/831615","summary":"The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.","published":"2026-09-29T15:55:00Z","seen":"2026-09-29T16:48:56Z","lang":"en","source":{"id":"kite-retaildive-com-f71f59","name":"retaildive.com","domain":"retaildive.com"},"via":"kite-retaildive-com-f71f59","topics":["retail"],"authors":["Jessica Hammers"],"entities":[{"id":"Q3540193","name":"Wayfair","type":"org"}],"story":"st_3xtwsmf63e27guka3vxa","category":"economy-business","category_p":0.5600000023841858,"category2":"sport","sentiment":"positive","tone":0.8500000238418579,"political":0.009999999776482582}]}