{"schema":"hottub-news/story/v1","story":"st_42sgx6mqb2znlkcja46a","title":"Big Mac já não custa sempre o mesmo: McDonald’s utiliza IA para mexer nos preços nos Estados Unidos","title_en":"Big Mac no longer always costs the same: McDonald’s uses AI to adjust prices in the United States","outlets":30,"brief":null,"page":"https://hottub.news/stories/inside-mcdonalds-push-to-have-ai-price-your-big-mac-42sgx6mqb2","count":32,"items":[{"id":"n_j64jwzp3if55jj7wydga","seq":1690407,"kind":"article","title":"McDonald's está usando la IA para sugerir el precio del Big Mac en función del local. A sus clientes no les está gustando","url":"https://www.xataka.com/aplicaciones/mcdonald-s-esta-usando-ia-para-sugerir-precio-big-mac-funcion-local-a-sus-clientes-no-les-esta-gustando","summary":"Entras a un McDonald's, vas a pedir un Big Mac y te encuentras que vale 6,90 euros. Te vas a otro restaurante de la franquicia y descubres que allí vale 8 euros. Parece imposible, pero es cierto y de hecho ya está pasando en Estados Unidos, como ha reportado Reuters : el mismo Big Mac pasaba de costar 5,69 dólares en un local de Fresno (California) a 6,89 en otro situado a unos tres kilómetros. Un 21% más en función de donde entres. No es que tú hayas leído mal, es la IA…","published":"2026-10-04T14:31:22Z","seen":"2026-10-04T15:39:16Z","lang":"es","country":"ES","source":{"id":"kite-xataka-com-74c683","name":"xataka.com","domain":"xataka.com","outlet":{"wikidata":"Q110313255","name":"Xataka","type":"website","country":"ES","designations":["digital media","website"]}},"via":"kite-xataka-com-74c683","authors":["Eva R. de Luis"],"story":"st_42sgx6mqb2znlkcja46a","category":"economy-business","category_p":0.4300000071525574,"category2":"science-technology","sentiment":"negative","tone":-0.47999998927116394,"political":0.05999999865889549},{"id":"n_fcaefcaruez47ytsol5q","seq":1566930,"kind":"article","title":"Big Mac já não custa sempre o mesmo: McDonald’s utiliza IA para mexer nos preços nos Estados Unidos","title_en":"Big Mac no longer always costs the same: McDonald’s uses AI to adjust prices in the United States","url":"https://expresso.pt/ia-inteligencia-artificial/2026-10-03-big-mac-ja-nao-custa-sempre-o-mesmo-mcdonalds-utiliza-ia-para-mexer-nos-precos-nos-estados-unidos-d537bded","summary":"A gigante da restauração desenvolveu um modelo de Inteligência Artificial para definir a \"sensibilidade\" dos clientes ao preçário nos EUA. Em resposta ao Expresso, a McDonald’s Portugal lembra que várias empresas utilizam \"ferramentas de recomendação de preços\" e que os valores apurados não são “mandatórios”","published":"2026-10-03T17:11:21Z","seen":"2026-10-03T17:34:27Z","lang":"pt","country":"PT","source":{"id":"kite-impresa-pt-9bcf73","name":"impresa.pt","domain":"rss.impresa.pt"},"via":"kite-impresa-pt-9bcf73","topics":["inteligência artificial"],"authors":["Margarida Coutinho"],"image":"https://images.impresa.pt/expresso/2022-08-01-McDonalds-80c83ae8/1.91x1/mw-1200?outputFormat=jpeg","mentions":2,"story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.6800000071525574,"category2":"economy-business","sentiment":"neutral","tone":0.18000000715255737,"political":0.05000000074505806},{"id":"n_vczeo2zijezmyprne6tq","seq":1570360,"kind":"article","title":"Big Mac já não custa sempre o mesmo: McDonald’s utiliza IA para mexer nos preços nos Estados Unidos","title_en":"Big Mac no longer always costs the same: McDonald's uses AI to adjust prices in the United States","url":"https://sapo.pt/artigo/big-mac-ja-nao-custa-sempre-o-mesmo-mcdonald-s-utiliza-ia-para-mexer-nos-precos-nos-estados-unidos-6ac13767251665e3d6d62f1d","summary":"A gigante da restauração desenvolveu um modelo de Inteligência Artificial para definir a \"sensibilidade\" dos clientes ao preçário nos EUA. Em resposta ao Expresso, a McDonald’s Portugal lembra que várias empresas utilizam \"ferramentas de recomendação de preços\" e que os valores apurados não são “mandatórios”","published":"2026-10-03T17:11:21Z","seen":"2026-10-03T18:03:18Z","lang":"pt","country":"PT","source":{"id":"kite-sapo-pt-6f2c2e","name":"sapo.pt","domain":"sapo.pt","outlet":{"wikidata":"Q284147","name":"SAPO","type":"other","country":"PT","designations":["brand","business","subsidiary company"]}},"via":"kite-sapo-pt-6f2c2e","topics":["internacional"],"authors":["author","Expresso/Margarida Coutinho"],"image":"https://thumbs.web.sapo.io/?H=630&W=1120&crop=center&delay_optim=1&epic=V2%3AJkGH225uNhCIUJPWXpxVZ0tqoBdhu2Jdd0V8eymA%2Bcm1zjTjFS3Yl0uO7zCjEa%2FIqTNRSzyw7ezu%2FkhM7R4be3OItr24eWd1eaTMd8UrTaVQkvLSHAT60voIzjtaLKAnR3GGRaukczInTaUHTzLBZzVdrxKo%2F9HY3wq30XJ0674%3D","story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.6800000071525574,"category2":"economy-business","sentiment":"neutral","tone":0.18000000715255737,"political":0.05000000074505806},{"id":"n_ndxueu6flxhzifpkck7q","seq":1528668,"kind":"article","title":"„Big Mac“ kainą nustatys ir dirbtinis intelektas","title_en":"Artificial intelligence will also determine the price of the 'Big Mac'","url":"https://www.vz.lt/mano-verslas/2026/10/03/big-mac-kaina-nustatys-ir-dirbtinis-intelektas-590858","summary":"„McDonald’s“ JAV pradėjo naudoti dirbtinį intelektą (DI), kad nustatytų optimalias mėsainių kainas. Tai reiškia, kad jų kaina skirtinguose restoranuose gali skirtis.","published":"2026-10-03T12:06:00Z","seen":"2026-10-03T12:08:34Z","lang":"lt","country":"LT","source":{"id":"kite-vz-lt-0a8676","name":"vz.lt","domain":"vz.lt","outlet":{"wikidata":"Q2240679","name":"Verslo žinios","type":"newspaper","country":"LT","designations":["business newspaper","daily newspaper"]}},"via":"kite-vz-lt-0a8676","topics":["premium"],"authors":["„Borsen“"],"entities":[{"id":"Q506796","name":"Big Mac","type":"other"}],"image":"https://www.vz.lt/image/720/story/image/lAK0Jzv1-image-0-000062592.jpg?1729795298","story":"st_42sgx6mqb2znlkcja46a","category":"economy-business","category_p":0.7300000190734863,"category2":"science-technology","sentiment":"neutral","tone":0.15000000596046448,"political":0.05999999865889549},{"id":"n_i5uvxfa3hpnuhaja33uq","seq":1514366,"kind":"article","title":"Același Big Mac, prețuri diferite de la un cartier la altul în SUA: Cum folosește McDonald’s algoritmul AI","title_en":"The same Big Mac, different prices from one neighborhood to another in the USA: How McDonald's uses AI algorithm","url":"https://economedia.ro/acelasi-big-mac-preturi-diferite-de-la-un-cartier-la-altul-in-sua-cum-foloseste-mcdonalds-algoritmul-ai.html","summary":"McDonald’s folosește din ce în ce mai mult inteligența artificială pentru a stabili prețurile meniurilor în SUA și pe unele piețe internaționale. Acest plan urmărește să crească profitul, dar riscă să îndepărteze clienții și să atragă atenția autorităților de reglementare în domeniul concurenței, potrivit Reuters. Detaliile privind modul în care funcționează acest sistem de stabilire […]","published":"2026-10-03T09:48:41Z","seen":"2026-10-03T10:11:43Z","lang":"ro","country":"RO","source":{"id":"kite-economedia-ro-f8124d","name":"economedia.ro","domain":"economedia.ro"},"via":"kite-economedia-ro-f8124d","topics":["food industry","big mac","industrie","mcdonald's","preturi"],"authors":["Maria Dobrescu"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"image":"https://www.economedia.ro/wp-content/uploads/2021/12/hamburger-g638cf2bae_1280-e1791020730407-1024x683.jpg","story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.550000011920929,"category2":"economy-business","sentiment":"neutral","tone":0.05999999865889549,"political":0.05000000074505806},{"id":"n_gf323daae727ummtfnnq","seq":1501971,"kind":"article","title":"Ten sam Big Mac, ale inna cena. McDonald’s korzysta z algorytmów AI","title_en":"The same Big Mac, but a different price. McDonald's uses AI algorithms","url":"https://www.farmer.pl/farmer-po-godzinach/ten-sam-big-mac-ale-inna-cena-mcdonald-s-korzysta-z-algorytmow-ai,184465.html","summary":"Ten sam burger, ta sama sieć, a cena może różnić się nawet między restauracjami oddalonymi od siebie o kilka kilometrów. McDonald's wykorzystuje system oparty na sztucznej inteligencji, który analizuje miliony transakcji, ceny konkurencji i szacowaną skłonność klientów do zapłaty. Algorytm rekomenduje „optymalną cenę” dla konkretnego lokalu, choć ostateczna decyzja nadal należy do restauracji.","published":"2026-10-03T08:30:46Z","seen":"2026-10-03T08:30:46Z","lang":"pl","source":{"id":"kite-farmer-pl-d114af","name":"farmer.pl","domain":"farmer.pl","outlet":{"wikidata":"Q18424637","name":"Q18424637","type":"magazine","designations":["magazine"]}},"via":"kite-farmer-pl-d114af","topics":["agriculture"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"},{"id":"Q36","name":"Poland","type":"place"}],"image":"https://pliki.farmer.pl/i/25/03/81/250381_r0_300.jpg","story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.6899999976158142,"category2":"economy-business","sentiment":"neutral","tone":0.3100000023841858,"political":0.019999999552965164},{"id":"n_nqpa7fufq332va7ndona","seq":1416764,"kind":"article","title":"Ceny w McDonald’s pod lupą AI. Big Mac może kosztować inaczej w sąsiednim mieście","title_en":"Prices at McDonald's under the scrutiny of AI. Big Mac may cost differently in a neighboring city","url":"https://www.dobreprogramy.pl/ceny-w-mcdonald-s-pod-lupa-ai-big-mac-moze-kosztowac-inaczej-w-sasiednim-miescie,7335727994685728a","summary":"McDonald’s coraz szerzej korzysta ze sztucznej inteligencji przy planowaniu cen w restauracjach. System analizuje ogromne zbiory danych o zakupach i podpowiada, ile klienci w danym lokalu zaakceptują za produkty takie jak Big Mac. W praktyce identyczne pozycje w menu potrafią mieć wyraźnie inne ceny nawet w bliskiej okolicy.","published":"2026-10-02T17:55:00Z","seen":"2026-10-02T19:33:10Z","lang":"pl","country":"PL","source":{"id":"kite-dobreprogramy-pl-73917e","name":"dobreprogramy.pl","domain":"dobreprogramy.pl"},"via":"kite-dobreprogramy-pl-73917e","entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.699999988079071,"category2":"economy-business","sentiment":"neutral","tone":-0.03999999910593033,"political":0.03999999910593033},{"id":"n_x5hht6we5h5jtvq5rysq","seq":1301059,"kind":"article","title":"McDonald’s ma nowy sposób na ceny. Teraz to AI ustali, ile zapłacisz za Big Maca","title_en":"McDonald's has a new way to set prices. Now it is AI that determines how much you will pay for a Big Mac","url":"https://www.benchmark.pl/mcdonalds-ma-nowy-sposob-na-ceny-teraz-to-ai-ustali-ile-zaplacisz-za-big-maca-7335625135126816a","summary":"McDonald’s coraz mocniej oddaje ceny w ręce sztucznej inteligencji. Algorytm analizuje miliony transakcji i ocenia, ile klienci w konkretnej restauracji są skłonni zapłacić za Big Maca. W efekcie ten sam burger może kosztować znacznie więcej nawet kilka kilometrów dalej.","published":"2026-10-02T07:09:29Z","seen":"2026-10-02T08:50:10Z","lang":"pl","country":"PL","source":{"id":"kite-benchmark-pl-ef917c","name":"benchmark.pl","domain":"benchmark.pl","outlet":{"wikidata":"Q138035887","name":"Q138035887","type":"website","country":"PL","designations":["website"]}},"via":"kite-benchmark-pl-ef917c","entities":[{"id":"Q38076","name":"McDonald's","type":"org"},{"id":"Q11660","name":"artificial intelligence","type":"other"}],"story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.5099999904632568,"category2":"economy-business","sentiment":"neutral","tone":0.25,"political":0.029999999329447746},{"id":"n_n45dtq4cpunobgouvhsq","seq":1232661,"kind":"article","title":"Your Big Mac might cost more if McDonald's AI thinks people nearby can afford it","url":"https://neow.in/NGxhb3d6","summary":"Article URL: https://neow.in/NGxhb3d6 Comments URL: https://news.ycombinator.com/item?id=49927693 Points: 3 # Comments: 0","published":"2026-10-01T22:15:57Z","seen":"2026-10-01T23:06:53Z","lang":"en","source":{"id":"kite-hnrss-org-135770","name":"hnrss.org","domain":"hnrss.org"},"via":"kite-hnrss-org-135770","topics":["ai"],"authors":["bundie"],"mentions":2,"story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.5299999713897705,"category2":"economy-business","sentiment":"neutral","tone":-0.05999999865889549,"political":0.029999999329447746},{"id":"n_x2lpl5sp3kzk6outqhxa","seq":1297267,"kind":"article","title":"Nu skal AI bestemme prisen på en Big Mac","title_en":"Now AI will determine the price of a Big Mac","url":"https://borsen.dk/nyheder/virksomheder/nu-skal-ai-bestemme-prisen-pa-en-big-mac","summary":"McDonald’s i USA er begyndt at bruge AI til at fastsætte de optimale burgerpriser. Det betyder også, at prisen kan variere hos forskellige restauranter","published":"2026-10-01T18:07:00Z","seen":"2026-10-02T08:30:16Z","lang":"da","country":"DK","source":{"id":"kite-borsen-dk-ead9a0","name":"borsen.dk","domain":"borsen.dk","outlet":{"wikidata":"Q5208470","name":"Dagbladet Børsen","type":"newspaper","country":"DK","designations":["daily newspaper","newspaper"]}},"via":"kite-borsen-dk-ead9a0","image":"https://media.borsen.dk/brapi/size/1200/1158977c-f264-4922-8e62-b4cee9418599-landscape/4098905-20260930090952/cede943e0039aacca8118f5c4cd0641e1283dd76f42ef9f7b0e754dbb2cbdcdd.jpg","story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.6600000262260437,"category2":"economy-business","sentiment":"neutral","tone":0.2199999988079071,"political":0.07000000029802322},{"id":"n_a5d4mb4yi25xuwkmymkq","seq":1084277,"kind":"article","title":"Ako McDonald's určuje, koľko zaplatíte za Big Mac? Prekvapujúce odhalenie","title_en":"How McDonald's determines how much you pay for a Big Mac? Surprising revelation","url":"https://zive.aktuality.sk/clanok/2075oKF/ako-mcdonalds-urcuje-kolko-zaplatite-za-big-mac-prekvapujuce-odhalenie","summary":"Kľúčovú rolu v celom procese má zohrávať umelá inteligencia. Spoločnosť však reagovala na tieto informácie hmlisto.","published":"2026-10-01T07:49:30Z","seen":"2026-10-01T08:23:33Z","lang":"sk","country":"SK","source":{"id":"kite-zive-aktuality-sk-8bff83","name":"zive.aktuality.sk","domain":"zive.aktuality.sk","outlet":{"wikidata":"Q61356198","name":"Živé.sk","type":"magazine","country":"SK","designations":["online magazine"]}},"via":"kite-zive-aktuality-sk-8bff83","entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"story":"st_42sgx6mqb2znlkcja46a","category":"economy-business","category_p":0.44999998807907104,"sentiment":"neutral","tone":-0.029999999329447746,"political":0.03999999910593033},{"id":"n_2rec2oho7czwvjgqv4ea","seq":1056302,"kind":"article","title":"Why can McDonald's prices differ so much just miles apart?","url":"https://www.themarysue.com/mcdonalds-ai-pricing-price-gaps","published":"2026-10-01T02:52:00Z","seen":"2026-10-01T05:10:03Z","lang":"en","source":{"id":"themarysue.com","name":"themarysue.com","domain":"themarysue.com","outlet":{"wikidata":"Q109647740","name":"The Mary Sue","type":"website","designations":["website"]}},"via":"gdelt-gkg-english","topics":["economy","politics","business"],"authors":["Sky Blanton"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"story":"st_42sgx6mqb2znlkcja46a","category":"economy-business","category_p":0.6100000143051147,"category2":"lifestyle-leisure","sentiment":"neutral","tone":0.009999999776482582,"political":0.03999999910593033},{"id":"n_pobdg3efewvjyya5c2zq","seq":1003954,"kind":"article","title":"Why Does the Price of a Big Mac Change From One McDonald's to Another?","url":"https://attackofthefanboy.com/news/optimal-price-reporter-bought-a-big-mac-in-new-york-for-7-17-then-he-drove-two-miles-and-paid-11-more-at-another-mcdonalds","published":"2026-09-30T20:45:00Z","seen":"2026-09-30T21:32:09Z","lang":"en","source":{"id":"attackofthefanboy.com","name":"attackofthefanboy.com","domain":"attackofthefanboy.com","outlet":{"wikidata":"Q136779750","name":"Q136779750","type":"website","designations":["video game news website"]}},"via":"gdelt-gkg-english","topics":["economy","business"],"authors":["Towhid Rafid"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"story":"st_42sgx6mqb2znlkcja46a","category":"economy-business","category_p":0.7599999904632568,"sentiment":"neutral","tone":-0.029999999329447746,"political":0.019999999552965164},{"id":"n_5wsd4csai55wamfxebyq","seq":900025,"kind":"article","title":"McDonald's using AI to price burgers? Same Big Mac can cost more nearby","url":"https://www.livemint.com/ai/mcdonalds-using-ai-to-price-burgers-same-big-mac-can-cost-more-nearby-11790766743856.html","published":"2026-09-30T12:27:07Z","seen":"2026-09-30T12:27:07Z","lang":"en","source":{"id":"livemint.com","name":"livemint.com","domain":"livemint.com","outlet":{"wikidata":"Q2271133","name":"Mint","type":"newspaper","country":"IN","designations":["business periodical","newspaper"]}},"via":"gdelt-gkg-english","topics":["economy"],"authors":["Pragya Singha Roy"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.5400000214576721,"category2":"economy-business","sentiment":"neutral","tone":-0.019999999552965164,"political":0.03999999910593033},{"id":"n_l72ezt36cxfbjuqr4eua","seq":892960,"kind":"article","title":"Ten sam big mac, różne ceny. Algorytm decyduje, ile zapłacisz w McDonald's","title_en":"The same big mac, different prices. Algorithm decides how much you pay at McDonald's","url":"https://www.bankier.pl/wiadomosc/Ten-sam-big-mac-rozne-ceny-Algorytm-decyduje-ile-zaplacisz-w-McDonald-s-9204917.html","summary":"McDonald's wykorzystuje sztuczną inteligencję do rekomendowania cen w swoich restauracjach w USA i na niektórych rynkach zagranicznych. Algorytm analizuje miliony transakcji i m.in. ocenia, ile klienci w danej lokalizacji są skłonni zapłacić. System może przyczyniać się do coraz większych różnic cen tych samych produktów w pobliskich restauracjach – podaje Reuters.","published":"2026-09-30T09:00:00Z","seen":"2026-09-30T11:43:19Z","lang":"pl","country":"PL","source":{"id":"kite-bankier-pl-99b9dc","name":"bankier.pl","domain":"bankier.pl","outlet":{"wikidata":"Q11687313","name":"Q11687313","type":"other","country":"PL","designations":["commercial organization"]}},"via":"kite-bankier-pl-99b9dc","entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"story":"st_42sgx6mqb2znlkcja46a","category":"economy-business","category_p":0.5199999809265137,"category2":"science-technology","sentiment":"neutral","tone":0.029999999329447746,"political":0.019999999552965164},{"id":"n_3gon2uirgsgh3csirwra","seq":847433,"kind":"article","title":"McDonald's nye våben: AI bestemmer prisen på din Big Mac","title_en":"McDonald's new weapon: AI determines the price of your Big Mac","url":"https://ekstrabladet.dk/penge/mcdonalds-nye-vaaben-ai-bestemmer-prisen-paa-din-big-mac/11305286","summary":"McDonald's bruger kunstig intelligens til at anbefale priser helt ned på den enkelte restaurant. Systemet vurderer blandt andet, hvor meget kunderne i området er villige til at betale","published":"2026-09-30T07:29:25Z","seen":"2026-09-30T07:39:50Z","lang":"da","country":"DK","source":{"id":"kite-ekstrabladet-dk-c8a8bf","name":"ekstrabladet.dk","domain":"ekstrabladet.dk","outlet":{"wikidata":"Q1226253","name":"Ekstra Bladet","type":"newspaper","country":"DK","designations":["newspaper"]}},"via":"kite-ekstrabladet-dk-c8a8bf","topics":["penge"],"authors":["author"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"}],"image":"https://img-cdn-p.ekstrabladet.dk/p-image/wGSG5hfkSmmex0SL2DmrC3pueaj4fPqOpMRH1wHauuk/AAADQeHN8gA/ekstrabladet/11305306/{representation}","story":"st_42sgx6mqb2znlkcja46a","category":"science-technology","category_p":0.7300000190734863,"category2":"economy-business","sentiment":"neutral","tone":0.09000000357627869,"political":0.05999999865889549},{"id":"n_livbhoct2edeaebg2qaa","seq":835734,"kind":"article","title":"Mennyibe kerül egy Big Mac? A McDonald’s-nál már az AI is beleszól az árba – nagy a vita","url":"https://tozsdeforum.hu/extra/eletvitel/mennyibe-kerul-egy-big-mac-a-mcdonalds-nal-mar-az-ai-is-beleszol-az-arba-nagy-a-vita","summary":"Elveszítheti a vevőit a McDonald’s, ha mesterséges intelligencia segít meghatározni a hamburgerek árát? A vállalat rendszere éttermenként javasol árakat a vásárlási adatok és a helyi kereslet alapján. A döntés továbbra is az üzemeltetőké, de a közeli éttermek eltérő árai és a franchise-partnerekkel kialakult viták további feszültséget és kérdéseket vetnek fel. Mesterséges intelligencia segíti a McDonald’s árazását […] The post Mennyibe kerül egy Big Mac? 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One pricing factor supercharged by AI: an estimate of how much each store’s patrons are willing to pay. 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