{"schema":"hottub-news/story/v1","story":"st_4bjfvbbxgjmwjnzgerqq","title":"Nike 亞洲營運重心遷新加坡 引發中國市場在地連結流失疑慮","title_en":"Nike shifts Asian operations focus to Singapore, raising concerns about loss of local ties in the Chinese market","outlets":1,"brief":null,"page":"https://hottub.news/stories/nike-shifts-asian-operations-focus-to-singapore-raising-concerns-about-4bjfvbbxgj","count":1,"items":[{"id":"n_4bjfvbbxgjmwjnzgerqq","seq":1464936,"kind":"article","title":"Nike 亞洲營運重心遷新加坡 引發中國市場在地連結流失疑慮","title_en":"Nike shifts Asian operations focus to Singapore, raising concerns about loss of local ties in the Chinese market","url":"https://tw.stock.yahoo.com/news/nike-%E4%BA%9E%E6%B4%B2%E7%87%9F%E9%81%8B%E9%87%8D%E5%BF%83%E9%81%B7%E6%96%B0%E5%8A%A0%E5%9D%A1-%E5%BC%95%E7%99%BC%E4%B8%AD%E5%9C%8B%E5%B8%82%E5%A0%B4%E5%9C%A8%E5%9C%B0%E9%80%A3%E7%B5%90%E6%B5%81%E5%A4%B1%E7%96%91%E6%85%AE-021214603.html","summary":"圖／本報資料庫商傳媒｜方承業／綜合外電報導運動品牌 Nike 宣布調整其全球營運模式「Pace」，將亞太地區與大中華地區（APGC）的領導團隊設於新加坡，此舉引發市場對其在中國市場經營策略的疑慮。 根據《WWD》報導，Nike 的新營運模式將全球劃分為美洲（北美洲與拉丁美洲）、歐洲中東與非洲（EMEA），以及亞太地區與大中華地區（APGC）三大區塊，目的在於降低成本。此模式預計於 2028 財年正式實施，部分原設於比弗頓（Beaverton, Ore.）總部的 APGC 支援職位也將移往新加坡。 然而，這項策略調整卻...","published":"2026-10-03T02:12:14Z","seen":"2026-10-03T02:37:18Z","lang":"zh","country":"TW","source":{"id":"kite-tw-news-yahoo-com-ae7227","name":"tw.news.yahoo.com","domain":"tw.news.yahoo.com"},"via":"kite-tw-news-yahoo-com-ae7227","entities":[{"id":"Q266573","name":"Nike","type":"org"}],"story":"st_4bjfvbbxgjmwjnzgerqq","category":"economy-business","category_p":0.8799999952316284,"sentiment":"negative","tone":-0.30000001192092896,"political":0.05000000074505806}]}