{"schema":"hottub-news/story/v1","story":"st_4z6jqzjn7wmp2d3jd4jq","title":"H&M:s nya sökstrategi ökar kundengagemanget: ”Vansinniga resultat”","title_en":"H&M's new search strategy increases customer engagement: 'Insane results'","outlets":1,"brief":null,"page":"https://hottub.news/stories/h-ms-new-search-strategy-increases-customer-engagement-insane-results-4z6jqzjn7w","count":1,"items":[{"id":"n_4z6jqzjn7wmp2d3jd4jq","seq":1335339,"kind":"article","title":"H&M:s nya sökstrategi ökar kundengagemanget: ”Vansinniga resultat”","title_en":"H&M's new search strategy increases customer engagement: 'Insane results'","url":"https://www.market.se/retailtrender/framtidens-teknik/hochm-s-nya-sokstrategi-okar-kundengagemanget-vansinniga-resultat","summary":"När H&M skiftade från klassisk nyckelordsmatching till en intentionsbaserad e-handelsupplevelse blev resultatet slående: Fler kunder stannade kvar och slutförde sina köpresor.","published":"2026-10-02T11:45:00Z","seen":"2026-10-02T12:00:04Z","lang":"sv","country":"SE","source":{"id":"kite-market-se-e9f2ba","name":"market.se","domain":"market.se"},"via":"kite-market-se-e9f2ba","entities":[{"id":"Q188326","name":"H&M","type":"org"}],"image":"https://static.bonniernews.se/ba/b4504cbc-285a-48cd-a0dd-19cb8f09479a.jpeg?crop=5616%2C3159%2Cx0%2Cy293","story":"st_4z6jqzjn7wmp2d3jd4jq","category":"economy-business","category_p":0.7599999904632568,"sentiment":"positive","tone":0.6499999761581421,"political":0.009999999776482582}]}