{"schema":"hottub-news/story/v1","story":"st_56y53x5kamgiteykylya","title":"Los fundadores de On, el fenómeno que atrae a Mbappé y Zendaya: “El coste no es un factor limitante; nuestros seguidores están dispuestos a pagar”","title_en":null,"outlets":2,"brief":null,"page":"https://hottub.news/stories/los-fundadores-de-on-el-fenomeno-que-atrae-a-mbappe-y-zendaya-el-coste-56y53x5kam","count":2,"items":[{"id":"n_ejmzcb22ipbfvvjhxpma","seq":516117,"kind":"article","title":"The founders of On, the phenomenon attracting Kylian Mbappé and Zendaya: 'Cost is not a limiting factor; our followers are willing to pay' | Lifestyle","url":"https://english.elpais.com/lifestyle/2026-09-28/the-founders-of-on-the-phenomenon-attracting-kylian-mbappe-and-zendaya-cost-is-not-a-limiting-factor-our-followers-are-willing-to-pay.html","published":"2026-09-28T18:14:00Z","seen":"2026-09-28T20:25:21Z","lang":"en","source":{"id":"elpais.com","name":"elpais.com","domain":"elpais.com","outlet":{"wikidata":"Q50009","name":"El País","type":"newspaper","country":"ES","designations":["daily newspaper"]}},"via":"gdelt-gkg-english","authors":["Patricia Rodr&#xED","guez"],"entities":[{"id":"Q21621995","name":"Kylian Mbappé","type":"person"},{"id":"Q189489","name":"Zendaya","type":"person"},{"id":"Q2022265","name":"On","type":"org"}],"mentions":3,"story":"st_56y53x5kamgiteykylya","category":"economy-business","category_p":0.4699999988079071,"category2":"arts-culture-entertainment","sentiment":"positive","tone":0.5299999713897705,"political":0.0},{"id":"n_56y53x5kamgiteykylya","seq":162455,"kind":"article","title":"Los fundadores de On, el fenómeno que atrae a Mbappé y Zendaya: “El coste no es un factor limitante; nuestros seguidores están dispuestos a pagar”","url":"https://elpais.com/smoda/moda/2026-09-27/los-fundadores-de-on-el-fenomeno-que-atrae-a-mbappe-y-zendaya-el-coste-no-es-un-factor-limitante-nuestros-seguidores-estan-dispuestos-a-pagar.html","summary":"El segmento de las zapatillas deportivas parecía totalmente copado, hasta que llegó On a derribar certezas. Viajamos a la sede central de la marca en Zúrich y hablamos con sus fundadores para analizar y explicar el interés","published":"2026-09-27T03:30:00Z","seen":"2026-09-27T04:06:39Z","lang":"es","country":"ES","source":{"id":"kite-elpais-com-617dc1","name":"elpais.com","domain":"feeds.elpais.com"},"via":"kite-elpais-com-617dc1","topics":["calzado deportivo","deporte femenino","deportes","equipaciones","suiza","moda","lujo","gimnasios"],"authors":["Patricia Rodríguez"],"image":"https://imagenes.elpais.com/resizer/v2/JQ6PBUSHKVEW5P56O5VW4AOIZE.jpg?auth=2a69e327f75de0c50acbbfb55a6b5399919ad19a0c00513244b1a363cf6238a8","mentions":3,"story":"st_56y53x5kamgiteykylya","category":"arts-culture-entertainment","category_p":0.4099999964237213,"category2":"economy-business","sentiment":"positive","tone":0.6499999761581421,"political":0.0}]}