{"schema":"hottub-news/story/v1","story":"st_5me6tkzose56twpr54bq","title":"Gucci为何开始不造梦了？","title_en":"Why has Gucci stopped making dreams?","outlets":1,"brief":null,"page":"https://hottub.news/stories/why-has-gucci-stopped-making-dreams-5me6tkzose","count":1,"items":[{"id":"n_5me6tkzose56twpr54bq","seq":435321,"kind":"article","title":"Gucci为何开始不造梦了？","title_en":"Why has Gucci stopped making dreams?","url":"https://www.huxiu.com/article/4894381.html?f=rss","summary":"本文来自微信公众号： LADYMAX ，作者：Drizzie，原文标题：《深度 | Gucci为何开始不造梦了？》 这是放大版订货会，而非明星设计师的概念风暴 看过一场秀，得出Gucci究竟是否能够转身的结论，似乎已经变得毫无意义。 因为当人们无法得出直觉式的结论，说明结论还远远没有走到人们面前，更重要的是，一个简单结论无法帮助困境中的品牌走过所有的过程，尤其是在一个整体压抑低迷的奢侈品市场环境下，Gucci这般规模的大型品牌，也仍然只是一个试图突破束缚的个体。 更容易把握的，是创意掌舵者Demna的当前状态，还有他所呈现的观点，由此获得有关成功概率的判断，而创意也仅仅是其中一个环节，最终结果充满了随机性。 Gucci上周五发布了2027春夏系列，这是继2月Primavera系列后的第二个主要走秀系列，也是第三场实体走秀。 不同于第一场秀戏剧般的意大利宫殿，第二场早春秀的纽约时代广场，此次时装秀发生在一个虚拟搭建的店铺空间里。 这场秀主题为The Store…","published":"2026-09-28T12:35:45Z","seen":"2026-09-28T13:21:32Z","lang":"zh","country":"CN","source":{"id":"kite-huxiu-com-dbd1aa","name":"huxiu.com","domain":"rss.huxiu.com"},"via":"kite-huxiu-com-dbd1aa","authors":["author"],"entities":[{"id":"Q178516","name":"Gucci","type":"org"}],"story":"st_5me6tkzose56twpr54bq","category":"economy-business","category_p":0.5799999833106995,"sentiment":"neutral","tone":-0.2800000011920929,"political":0.03999999910593033}]}