{"schema":"hottub-news/story/v1","story":"st_5qrlnll4mrejxhtxmmqq","title":"跨越百年的代言：斯凯孚用 AI“复活”已故女星葛丽泰 · 嘉宝拍广告","title_en":"Skyrf uses AI to 'revive' deceased actress Greta Garbo for an advertisement","outlets":1,"brief":null,"page":"https://hottub.news/stories/skyrf-uses-ai-to-revive-deceased-actress-greta-garbo-for-an-5qrlnll4mr","count":1,"items":[{"id":"n_5qrlnll4mrejxhtxmmqq","seq":1747506,"kind":"article","title":"跨越百年的代言：斯凯孚用 AI“复活”已故女星葛丽泰 · 嘉宝拍广告","title_en":"Skyrf uses AI to 'revive' deceased actress Greta Garbo for an advertisement","url":"https://www.ithome.com/1/009/764.htm","summary":"IT之家 10 月 5 日消息，“开拍了吗？”由人工智能生成的好莱坞三十年代影星葛丽泰 · 嘉宝（Greta Garbo）的形象柔声问道。这是一则看起来颇出人意料的广告，广告的投放方是瑞典滚珠轴承制造商斯凯孚（SKF）。 据路透社报道，这则广告引发了热议，收获赞许的同时也遭到嘲讽。这件事也凸显出，技术日趋成熟的人工智能正不断向传媒领域渗透，从剧本撰写一直延伸到动画制作。 葛丽泰 · 嘉宝是好莱坞“黄金时代”最富盛名的明星之一，于 1990 年离世，终年 84 岁；而早在数十年前的 1941 年，她就已经告别银幕，退出公众视野。 斯凯孚方面表示，他们借助人工智能“重现”了这位瑞典裔美国女星。一个多世纪以前，嘉宝曾经出演过一部短片，向海外推介瑞典本土产业，斯凯孚当时就是其中的推介对象。 这位身着香槟色丝质上衣的 AI 虚拟人物在广告当中说道：“我早年拍过的影片里，有一部就是为斯凯孚拍摄的。如今，我再度回归，完成我的最后一部作品。” 斯凯孚称，这版嘉宝虚拟形象并没有使用存档照片或者历史影像素材。该公司品牌与传播负责人佩尔 · 尼尔松（Per…","published":"2026-10-05T02:00:14Z","seen":"2026-10-05T02:34:11Z","lang":"zh","country":"CN","source":{"id":"kite-ithome-com-f1cdd0","name":"ithome.com","domain":"ithome.com","outlet":{"wikidata":"Q28413779","name":"IThome","type":"website","country":"CN","designations":["website"]}},"via":"kite-ithome-com-f1cdd0","entities":[{"id":"Q5443","name":"Greta Garbo","type":"person"}],"story":"st_5qrlnll4mrejxhtxmmqq","category":"arts-culture-entertainment","category_p":0.4300000071525574,"category2":"science-technology","sentiment":"positive","tone":0.6499999761581421,"political":0.009999999776482582}]}