{"schema":"hottub-news/story/v1","story":"st_aea5sk5moq5xjz24kcfq","title":"Is the Fishwife x Dieux collaboration marketing magic or madness?","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/is-the-fishwife-x-dieux-collaboration-marketing-magic-or-madness-aea5sk5moq","count":1,"items":[{"id":"n_aea5sk5moq5xjz24kcfq","seq":566160,"kind":"article","title":"Is the Fishwife x Dieux collaboration marketing magic or madness?","url":"https://insideretail.asia/2026/09/29/is-the-fishwife-x-dieux-collaboration-a-marketing-flop-or-a-brilliant-brand-move","summary":"The sardine-covered eye masks have divided opinion, but brand strategists say the real test goes beyond the surprise. The post Is the Fishwife x Dieux collaboration marketing magic or madness? appeared first on Inside Retail Asia .","published":"2026-09-29T01:13:15Z","seen":"2026-09-29T03:07:25Z","lang":"en","source":{"id":"kite-insideretail-asia-b4559c","name":"insideretail.asia","domain":"insideretail.asia"},"via":"kite-insideretail-asia-b4559c","topics":["retail","business","health & beauty","ir pro","marketing","sectors","strategy","top stories"],"authors":["Nicole Kirichanskaya"],"entities":[{"id":"Q550594","name":"fishmonger","type":"org"},{"id":"Q178885","name":"deity","type":"org"}],"mentions":2,"story":"st_aea5sk5moq5xjz24kcfq","category":"arts-culture-entertainment","category_p":0.47999998927116394,"category2":"economy-business","sentiment":"neutral","tone":0.4099999964237213,"political":0.009999999776482582}]}