{"schema":"hottub-news/story/v1","story":"st_bfdi5jvkxbtercyirg7a","title":"Drev Umeåbutiken i 25 år – nu har profilen bytt bransch","title_en":"Umeå store Drev for 25 years - now the profile has changed industry","outlets":1,"brief":null,"page":"https://hottub.news/stories/umea-store-drev-for-25-years-now-the-profile-has-changed-industry-bfdi5jvkxb","count":1,"items":[{"id":"n_bfdi5jvkxbtercyirg7a","seq":732156,"kind":"article","title":"Drev Umeåbutiken i 25 år – nu har profilen bytt bransch","title_en":"Umeå store Drev for 25 years - now the profile has changed industry","url":"https://www.vk.se/2026-09-29/drev-umeabutiken-i-25-ar-nu-har-profilen-bytt-bransch-f4894","summary":"I 25 år drev Pelle Unosson Utebutiken vid gamla E4:an i Umeå, och efter mer än 30 år i outdoorbranschen har butiksprofilen nu vänt blicken mot en helt ny bransch.","published":"2026-09-29T16:00:00Z","seen":"2026-09-29T17:23:22Z","lang":"sv","country":"SE","source":{"id":"kite-vk-se-246ca5","name":"vk.se","domain":"vk.se","outlet":{"wikidata":"Q2261865","name":"Västerbottens-Kuriren","type":"newspaper","country":"SE","designations":["business","daily newspaper"]}},"via":"kite-vk-se-246ca5","entities":[{"id":"Q25579","name":"Umeå","type":"place"}],"image":"https://vkmedia.imgix.net/W1WlsGTrdNGUMpCJ9FXrNmKp0tI.jpg?auto=compress&w=640","story":"st_bfdi5jvkxbtercyirg7a","category":"economy-business","category_p":0.8100000023841858,"sentiment":"neutral","tone":0.20999999344348907,"political":0.009999999776482582}]}