{"schema":"hottub-news/story/v1","story":"st_ccypdysfrfetqladklyq","title":"\"La force de frappe de Decathlon fait peser une certaine menace\": en déclin et loin des profits records de leur âge d’or, les marques historiques du surf cherchent un second souffle alors que ce sport n'a jamais attiré autant de pratiquants","title_en":"\"The striking power of Decathlon poses a certain threat\": In decline and far from the record profits of their golden age, the historic surf brands are looking for a second wind as this sport has never attracted","outlets":1,"brief":null,"page":"https://hottub.news/stories/the-striking-power-of-decathlon-poses-a-certain-threat-in-decline-and-ccypdysfrf","count":1,"items":[{"id":"n_ccypdysfrfetqladklyq","seq":374778,"kind":"article","title":"\"La force de frappe de Decathlon fait peser une certaine menace\": en déclin et loin des profits records de leur âge d’or, les marques historiques du surf cherchent un second souffle alors que ce sport n'a jamais attiré autant de pratiquants","title_en":"\"The striking power of Decathlon poses a certain threat\": In decline and far from the record profits of their golden age, the historic surf brands are looking for a second wind as this sport has never attracted","url":"https://www.bfmtv.com/economie/entreprises/la-force-de-frappe-de-decathlon-fait-peser-une-certaine-menace-en-declin-et-loin-des-profits-records-de-leur-age-d-or-les-marques-historiques-du-surf-cherchent-un-second-souffle-alors-que-ce-sport-n-a-jamais-attire-autant-de-pratiquants_AD-202609280265.html","summary":"Quiksilver, Billabong, Oxbow... L'industrie historique du surf, en dépit d'un nombre toujours plus important de pratiquants, doit aujourd'hui faire face à de nouveaux concurrents qui en reprennent les codes (et parfois bien moins chers).","published":"2026-09-28T07:34:05Z","seen":"2026-09-28T08:16:48Z","lang":"fr","country":"FR","source":{"id":"kite-bfmtv-com-512153","name":"bfmtv.com","domain":"bfmtv.com","outlet":{"wikidata":"Q517444","name":"Q517444","type":"broadcaster","country":"FR","designations":["news website","specialty channel","television station"]}},"via":"kite-bfmtv-com-512153","entities":[{"id":"Q509349","name":"Decathlon","type":"org"}],"image":"https://io-fsly-bfmtv.cdn.nextradiotv.com/hIUCJjlbWvyaYyNJWtnhEAer2qU=/0x131:2048x1283/800x0/images/Surfeur-surf-2355464.jpg","story":"st_ccypdysfrfetqladklyq","category":"economy-business","category_p":0.550000011920929,"sentiment":"neutral","tone":-0.1899999976158142,"political":0.009999999776482582}]}