{"schema":"hottub-news/story/v1","story":"st_dgd23v7n623j3sfwpjaq","title":"Vietnamese consumers shop via Facebook at nearly twice global average","title_en":null,"outlets":2,"brief":null,"page":"https://hottub.news/stories/vietnamese-people-shop-on-facebook-twice-as-much-as-the-global-average-dgd23v7n62","count":2,"items":[{"id":"n_xpgghah2vsdzja6qcpnq","seq":203244,"kind":"article","title":"Vietnamese consumers shop via Facebook at nearly twice global average","url":"https://news.tuoitre.vn/vietnamese-consumers-shop-via-facebook-at-nearly-twice-global-average-103260927124157365.htm","summary":"As many as 63 percent of Vietnamese consumers connect with businesses via Facebook and 58 percent via Facebook Messenger during peak shopping seasons, nearly twice the global averages, according to a study by Meta and Ipsos.","published":"2026-09-27T07:44:41Z","seen":"2026-09-27T07:44:41Z","lang":"vi","source":{"id":"kite-news-tuoitre-vn-80d38f","name":"news.tuoitre.vn","domain":"news.tuoitre.vn"},"via":"kite-news-tuoitre-vn-80d38f","topics":["asia"],"authors":["author"],"entities":[{"id":"Q9199","name":"Vietnamese","type":"place"},{"id":"Q355","name":"Facebook","type":"org"}],"image":"https://cdn2.tuoitre.vn/zoom/1200_900/471584752817336320/2026/9/27/meta-facebook-mua-sam-17904769110311441411464-1790487617179490371926-0-0-753-1205-crop-17904876291451732694345.jpg","mentions":2,"story":"st_dgd23v7n623j3sfwpjaq","category":"economy-business","category_p":0.8999999761581421,"sentiment":"positive","tone":0.38999998569488525,"political":0.07000000029802322},{"id":"n_dgd23v7n623j3sfwpjaq","seq":181509,"kind":"article","title":"Người Việt mua sắm qua Facebook nhiều gấp đôi trung bình toàn cầu","title_en":"Vietnamese people shop on Facebook twice as much as the global average","url":"https://tuoitre.vn/nguoi-viet-mua-sam-qua-facebook-nhieu-gap-doi-trung-binh-toan-cau-100260927094547974.htm","summary":"Trong các mùa mua sắm cao điểm, có tới 63% người tiêu dùng Việt Nam chọn kết nối với doanh nghiệp qua Facebook và 58% qua Messenger, gần gấp đôi so với mức bình quân của thế giới.","published":"2026-09-27T05:42:59Z","seen":"2026-09-27T05:42:59Z","lang":"vi","country":"VN","source":{"id":"kite-tuoitre-vn-2ee85d","name":"tuoitre.vn","domain":"tuoitre.vn","outlet":{"wikidata":"Q7853413","name":"Tuổi Trẻ","type":"newspaper","designations":["newspaper"]}},"via":"kite-tuoitre-vn-2ee85d","authors":["author"],"image":"https://cdn2.tuoitre.vn/thumb_w/1200/471584752817336320/2026/9/27/meta-facebook-mua-sam-17904769110311441411464-0-0-753-1205-crop-17904771263491723844138.jpg","story":"st_dgd23v7n623j3sfwpjaq","category":"economy-business","category_p":0.8999999761581421,"sentiment":"positive","tone":0.5899999737739563,"political":0.05999999865889549}]}