{"schema":"hottub-news/story/v1","story":"st_dnldzv4du3zfx7rq2ksa","title":"Coca-Cola går till attack mot Pepsi Max – kampen om svenskarna hårdnar","title_en":"Coca-Cola attacks Pepsi Max - the battle for Swedes intensifies","outlets":1,"brief":null,"page":"https://hottub.news/stories/coca-cola-attacks-pepsi-max-the-battle-for-swedes-intensifies-dnldzv4du3","count":1,"items":[{"id":"n_dnldzv4du3zfx7rq2ksa","seq":594253,"kind":"article","title":"Coca-Cola går till attack mot Pepsi Max – kampen om svenskarna hårdnar","title_en":"Coca-Cola attacks Pepsi Max - the battle for Swedes intensifies","url":"https://www.dagensps.se/weekend/mat-vin/coca-cola-gar-till-attack-mot-pepsi-max-kampen-om-svenskarna-hardnar","summary":"Coca-Cola gör sin sockerfria storsäljare allt mer lik originalet. Bakom designbytet finns en större kamp om svenska läskdrickare. Här har Pepsi Max redan lyckats med konststycket att bli marknadsledare. Det kan se ut som några vita bokstäver, lite mer rött och mindre svart. Men Coca-Colas nya design är också ett drag i en av livsmedelsvärldens […]","published":"2026-09-29T06:08:04Z","seen":"2026-09-29T06:13:53Z","lang":"sv","country":"SE","source":{"id":"kite-dagensps-se-4df340","name":"dagensps.se","domain":"dagensps.se","outlet":{"wikidata":"Q10465892","name":"Q10465892","type":"magazine","designations":["online magazine"]}},"via":"kite-dagensps-se-4df340","topics":["mat & vin","trend","weekend","coca-cola","design","dryck","kampanj","pepsi"],"authors":["Viggo Cavling"],"entities":[{"id":"Q3295867","name":"The Coca-Cola Company","type":"org"},{"id":"Q3493770","name":"Pepsi Max","type":"other"}],"image":"https://www.dagensps.se/images.dagensps.se/app/uploads/2025/07/trumpcola.png?aspect_ratio=2%3A1&quality=75&width=1200","story":"st_dnldzv4du3zfx7rq2ksa","category":"economy-business","category_p":0.5299999713897705,"category2":"sport","sentiment":"negative","tone":-0.4099999964237213,"political":0.15000000596046448}]}