{"schema":"hottub-news/story/v1","story":"st_epkkm2epylodauy2d7fa","title":"Sidney Crosby’s fortune: How the NHL star built his wealth beyond hockey","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/sidney-crosbys-fortune-how-the-nhl-star-built-his-wealth-beyond-hockey-epkkm2epyl","count":1,"items":[{"id":"n_epkkm2epylodauy2d7fa","seq":278298,"kind":"article","title":"Sidney Crosby’s fortune: How the NHL star built his wealth beyond hockey","url":"https://timesofindia.indiatimes.com/sports/nhl/news/sidney-crosby-built-a-fortune-beyond-his-nhl-salary-inside-the-pittsburgh-penguins-legends-100-million-career-from-contracts-and-endorsements-to-investments-and-luxury-assets/articleshow/134503692.cms","summary":"Sidney Crosby’s story is about much more than his NHL salary. The captain of the Pittsburgh Penguins has made more than $150 million in reported contract value over the course of his career, while also building a commercial profile through major brand partnerships. His current contract, long-term endorsements, shareholder position with NORQAIN and property holdings give a wider view of how the hockey icon built his fortune.","published":"2026-09-27T14:30:00Z","seen":"2026-09-27T17:20:33Z","lang":"en","country":"IN","source":{"id":"kite-timesofindia-indiatimes-com-96815d","name":"timesofindia.indiatimes.com","domain":"timesofindia.indiatimes.com","outlet":{"wikidata":"Q46807","name":"The Times of India","type":"newspaper","country":"IN","designations":["newspaper"]}},"via":"kite-timesofindia-indiatimes-com-96815d","authors":["GLOBAL SPORTS DESK"],"entities":[{"id":"Q311280","name":"Sidney Crosby","type":"person"}],"image":"https://static.toiimg.com/photo/msid-134503728,imgsize-65686.cms","story":"st_epkkm2epylodauy2d7fa","category":"economy-business","category_p":0.44999998807907104,"category2":"sport","sentiment":"neutral","tone":0.33000001311302185,"political":0.009999999776482582}]}