{"schema":"hottub-news/story/v1","story":"st_gxifgzpzthfpsisbwcma","title":"YETI's biggest cooler shake-up in years is coming, and it changes the formula that made the brand famous","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/yetis-biggest-cooler-shake-up-in-years-is-coming-and-it-changes-the-gxifgzpzth","count":1,"items":[{"id":"n_gxifgzpzthfpsisbwcma","seq":413910,"kind":"article","title":"YETI's biggest cooler shake-up in years is coming, and it changes the formula that made the brand famous","url":"https://www.t3.com/active/outdoors/yeti-power-cooler-investor-day-0926","published":"2026-09-28T11:41:42Z","seen":"2026-09-28T11:41:42Z","lang":"en","source":{"id":"t3.com","name":"t3.com","domain":"t3.com","outlet":{"wikidata":"Q7669069","name":"T3","type":"magazine","designations":["magazine"]}},"via":"gdelt-gkg-english","topics":["economy","science"],"authors":["Matt Kollat"],"entities":[{"id":"Q129628","name":"Yeti","type":"org"}],"story":"st_gxifgzpzthfpsisbwcma","category":"economy-business","category_p":0.6000000238418579,"sentiment":"neutral","tone":0.4300000071525574,"political":0.03999999910593033}]}