{"schema":"hottub-news/story/v1","story":"st_ion7ltni2zi4zftc3mma","title":"凱基證券全面轉型 陪伴年輕投資人從選擇開始累積","title_en":null,"outlets":2,"brief":null,"page":"https://hottub.news/stories/story-ion7ltni2z","count":2,"items":[{"id":"n_3c2oxtvagqyl3vhdrnxa","seq":1088831,"kind":"article","title":"凱基證券全面轉型 陪伴年輕投資人從選擇開始累積","title_en":"KGI Securities fully transforms to accompany young investors from the beginning of selection","url":"https://finance.ettoday.net/news/3246625","summary":"為回應新世代投資人需求，凱基證券以客戶為中心，從企業文化、人才、科技到服務全面轉型升級，以「選擇凱基，開始累積」為品牌理念，傳遞每一次的主動選擇，都在累積成為未來的底氣，更透過全新品牌廣告，以貼近年輕人生活的故事情境結合輕鬆活潑的品牌歌曲，鼓勵新世代從選擇開始，逐步累積自己的未來。 《詳全文...》","published":"2026-10-01T06:51:00Z","seen":"2026-10-01T08:33:28Z","lang":"zh","country":"TW","source":{"id":"kite-feedburner-com-c31c9e","name":"feedburner.com","domain":"feeds.feedburner.com"},"via":"kite-feedburner-com-c31c9e","entities":[{"id":"Q10896426","name":"KGI Securities","type":"org"}],"story":"st_ion7ltni2zi4zftc3mma","category":"economy-business","category_p":0.8700000047683716,"sentiment":"positive","tone":0.7300000190734863,"political":0.029999999329447746},{"id":"n_ion7ltni2zi4zftc3mma","seq":1067234,"kind":"article","title":"凱基證券全面轉型 陪伴年輕投資人從選擇開始累積","url":"https://news.cnyes.com/news/id/6619515","summary":"凱基證券推出全新品牌廣告，以「選擇凱基，開始累積」訴求年輕人及早投資、逐步累積未來。 同步改版「隨身e策略」APP，整合帳務、市場日曆、即時新聞與選股功能，強化數位投資體驗。 公司並推動BA人才培育、AI人機協作及公益運動贊助，全面升級服務與品牌形象。","published":"2026-10-01T05:52:18Z","seen":"2026-10-01T06:31:11Z","lang":"zh","country":"TW","source":{"id":"kite-news-cnyes-com-887ba2","name":"news.cnyes.com","domain":"news.cnyes.com"},"via":"kite-news-cnyes-com-887ba2","topics":["台股新聞"],"authors":["鉅亨網新聞中心"],"image":"https://cimg.cnyes.cool/prod/news/6619515/m/352723ac643fec04a6438797bc45c30f.jpg","story":"st_ion7ltni2zi4zftc3mma","category":"economy-business","category_p":0.8700000047683716,"sentiment":"positive","tone":0.7300000190734863,"political":0.029999999329447746}]}