{"schema":"hottub-news/story/v1","story":"st_isydfmai6ppxkwbkhrgq","title":"Wānaka-based merino brand defies apparel downturn, targets $100m in sales","title_en":null,"outlets":3,"brief":null,"page":"https://hottub.news/stories/wanaka-based-merino-brand-defies-apparel-downturn-targets-100m-in-sales-isydfmai6p","count":3,"items":[{"id":"n_f5idixpwfqevx7texysa","seq":265152,"kind":"article","title":"Wānaka-based merino brand defies apparel downturn, targets $100m in sales","url":"https://www.thepress.co.nz/business/361087009/wanaka-based-mons-royale-defies-apparel-woes-targets-100m-sales","summary":"Mons Royale is hiring for 10 new roles as it homes in on growing its market in New Zealand and Australia.","published":"2026-09-27T15:00:00Z","seen":"2026-09-27T15:22:33Z","lang":"en","country":"NZ","source":{"id":"kite-thepress-co-nz-ecc5d5","name":"thepress.co.nz","domain":"thepress.co.nz"},"via":"kite-thepress-co-nz-ecc5d5","authors":["Aimee Shaw"],"image":"https://www.thepress.co.nz/media/images/9Tzi8ywRz924XE3uHaD6DZ3Ef+IdbOiYlvIROR5vlqUSeZYZbm+SU0zjMnNqDfql8Yk4r+Ht43oxrl86VwI5IF7k1TZFVP%2FGWCLS2aI+JHGCWrcHgZ1Wp7q74t6dJWVWtDHzCNlQNDv74Mo5kJcn9jxPa+4AEBcEBO5nYX5Bi3CeOuN8hEREEJinW6U4asUExol0hXbJg5AdLF%2FlJXPdWn2b%2FLgcdCvXWOGRKpk5K99%2FIHtwCyTXXvjY8anap9zY%2Fixsh%2F0vgDzdHmvla3YVO0kHS1pzVko4apxUB%2Ffut0ddLm1S8%2F+G9bksdZz5HHvg+d%2Fy0WQ4H68VrAQsiZtRHVeaqa0QLbfOElhpe3AmilkKXBS%2FiER0kRPJdnm1zfFG4eovAnnG50UZ2DMAxLwXq8Berq9Fsfwwyejorrrc5mhgjS3nL7ueOesRyLwg9d2btXTAik5WwTSZIhYTnT1slxc4HR5pWB3GG+UxAmL+nM%2F3F1mFFryXq+8qnmKfrcjSpZINP6I+kiNWkrUU7ZOpDCVLvJIOxS9d+M9x0M9nb2s=?resolution=1240x700","story":"st_isydfmai6ppxkwbkhrgq","category":"economy-business","category_p":0.8799999952316284,"sentiment":"positive","tone":0.699999988079071,"political":0.009999999776482582},{"id":"n_r7ji5c2cbppo4qtm35oa","seq":269108,"kind":"article","title":"Wānaka-based merino brand defies apparel downturn, targets $100m in sales","url":"https://www.thepost.co.nz/business/361087009/wanaka-based-mons-royale-defies-apparel-woes-targets-100m-sales","summary":"Mons Royale is hiring for 10 new roles as it homes in on growing its market in New Zealand and Australia.","published":"2026-09-27T15:00:00Z","seen":"2026-09-27T15:58:12Z","lang":"en","country":"NZ","source":{"id":"kite-thepost-co-nz-d7e02d","name":"thepost.co.nz","domain":"thepost.co.nz"},"via":"kite-thepost-co-nz-d7e02d","authors":["Aimee Shaw"],"entities":[{"id":"Q930344","name":"Wānaka","type":"place"},{"id":"Q651765","name":"Merino","type":"other"}],"image":"https://www.thepost.co.nz/media/images/9Tzi8ywRz924XE3uHaD6DZ3Ef+IdbOiYlvIROR5vlqUSeZYZbm+SU0zjMnNqDfql8Yk4r+Ht43oxrl86VwI5IF7k1TZFVP%2FGWCLS2aI+JHGCWrcHgZ1Wp7q74t6dJWVWtDHzCNlQNDv74Mo5kJcn9jxPa+4AEBcEBO5nYX5Bi3CeOuN8hEREEJinW6U4asUExol0hXbJg5AdLF%2FlJXPdWn2b%2FLgcdCvXWOGRKpk5K99%2FIHtwCyTXXvjY8anap9zY%2Fixsh%2F0vgDzdHmvla3YVO0kHS1pzVko4apxUB%2Ffut0ddLm1S8%2F+G9bksdZz5HHvg+d%2Fy0WQ4H68VrAQsiZtRHVeaqa0QLbfOElhpe3AmilkKXBS%2FiER0kRPJdnm1zfFG4eovAnnG50UZ2DMAxLwXq8Berq9Fsfwwyejorrrc5mhgjS3nL7ueOesRyLwg9d2btXTAik5WwTSZIhYTnT1slxc4HR5pWB3GG+UxAmL+nM%2F3F1mFFryXq+8qnmKfrcjSpZINP6I+kiNWkrUU7ZOpDCVLvJIOxS9d+M9x0M9nb2s=?resolution=1240x700","story":"st_isydfmai6ppxkwbkhrgq","category":"economy-business","category_p":0.8799999952316284,"sentiment":"positive","tone":0.699999988079071,"political":0.009999999776482582},{"id":"n_isydfmai6ppxkwbkhrgq","seq":269304,"kind":"article","title":"Wānaka-based merino brand defies apparel downturn, targets $100m in sales","url":"https://www.waikatotimes.co.nz/business/361087009/wanaka-based-mons-royale-defies-apparel-woes-targets-100m-sales","summary":"Mons Royale is hiring for 10 new roles as it homes in on growing its market in New Zealand and Australia.","published":"2026-09-27T15:00:00Z","seen":"2026-09-27T15:58:24Z","lang":"en","country":"NZ","source":{"id":"kite-waikatotimes-co-nz-52cf97","name":"waikatotimes.co.nz","domain":"waikatotimes.co.nz"},"via":"kite-waikatotimes-co-nz-52cf97","authors":["Aimee Shaw"],"entities":[{"id":"Q930344","name":"Wānaka","type":"place"},{"id":"Q651765","name":"Merino","type":"other"}],"image":"https://www.waikatotimes.co.nz/media/images/9Tzi8ywRz924XE3uHaD6DZ3Ef+IdbOiYlvIROR5vlqUSeZYZbm+SU0zjMnNqDfql8Yk4r+Ht43oxrl86VwI5IF7k1TZFVP%2FGWCLS2aI+JHGCWrcHgZ1Wp7q74t6dJWVWtDHzCNlQNDv74Mo5kJcn9jxPa+4AEBcEBO5nYX5Bi3CeOuN8hEREEJinW6U4asUExol0hXbJg5AdLF%2FlJXPdWn2b%2FLgcdCvXWOGRKpk5K99%2FIHtwCyTXXvjY8anap9zY%2Fixsh%2F0vgDzdHmvla3YVO0kHS1pzVko4apxUB%2Ffut0ddLm1S8%2F+G9bksdZz5HHvg+d%2Fy0WQ4H68VrAQsiZtRHVeaqa0QLbfOElhpe3AmilkKXBS%2FiER0kRPJdnm1zfFG4eovAnnG50UZ2DMAxLwXq8Berq9Fsfwwyejorrrc5mhgjS3nL7ueOesRyLwg9d2btXTAik5WwTSZIhYTnT1slxc4HR5pWB3GG+UxAmL+nM%2F3F1mFFryXq+8qnmKfrcjSpZINP6I+kiNWkrUU7ZOpDCVLvJIOxS9d+M9x0M9nb2s=?resolution=1240x700","story":"st_isydfmai6ppxkwbkhrgq","category":"economy-business","category_p":0.8799999952316284,"sentiment":"positive","tone":0.699999988079071,"political":0.009999999776482582}]}