{"schema":"hottub-news/story/v1","story":"st_l2biwzq4lifvmvjnbzha","title":"Reanimated AI Greta Garbo stars again … in a ball-bearing advert","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/reanimated-ai-greta-garbo-stars-again-in-a-ball-bearing-advert-l2biwzq4li","count":1,"items":[{"id":"n_l2biwzq4lifvmvjnbzha","seq":828433,"kind":"article","title":"Reanimated AI Greta Garbo stars again … in a ball-bearing advert","url":"https://www.theguardian.com/film/2026/sep/30/ai-greta-garbo-stars-again-ball-bearing-advert","summary":"Relatives of Hollywood legend say her doppelganger could now be used for more glamorous roles She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age. More than a century after her screen debut and decades after her ashes were laid to rest in a Swedish woodland cemetery, the Hollywood superstar’s descendants are ready to consider an AI version of her taking a 21st-century film role. Continue…","published":"2026-09-30T05:00:12Z","seen":"2026-09-30T05:15:30Z","lang":"en","source":{"id":"kite-theguardian-com-54322c","name":"theguardian.com","domain":"theguardian.com","outlet":{"wikidata":"Q11148","name":"The Guardian","type":"newspaper","country":"GB","designations":["daily newspaper","newspaper"]}},"via":"kite-theguardian-com-54322c","topics":["europe","greta garbo","ai (artificial intelligence)","film","culture","computing","val kilmer","sweden"],"authors":["Robert Booth UK technology editor"],"entities":[{"id":"Q5443","name":"Greta Garbo","type":"person"}],"image":"https://i.guim.co.uk/img/media/f2bf63a178e5a96f1e2faf8dc65815f3b916d770/0_8_2769_2215/master/2769.jpg?auto=format&fit=max&quality=85&s=41248958d896800a0b18461c4ae98da7&width=140","mentions":5,"story":"st_l2biwzq4lifvmvjnbzha","category":"arts-culture-entertainment","category_p":0.38999998569488525,"sentiment":"positive","tone":0.550000011920929,"political":0.05000000074505806}]}