{"schema":"hottub-news/story/v1","story":"st_mrystcrhxwwenafudslq","title":"H&M cuts search exits by 30% with intent-driven search across 60+ markets","title_en":null,"outlets":2,"brief":null,"page":"https://hottub.news/stories/30-fewer-search-exits-how-h-m-made-its-e-commerce-search-smarter-mrystcrhxw","count":2,"items":[{"id":"n_6rwhl6rczqlfthjhxhca","seq":1124663,"kind":"article","title":"H&M cuts search exits by 30% with intent-driven search across 60+ markets","url":"https://retailtimes.co.uk/hm-cuts-search-exits-by-30-with-intent-driven-search-across-60-markets","summary":"Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Keyword search is failing shoppers, and Voyado has the ability to resolve this for its client, H&M. Working with Voyado, the retail-first agentic CX suite, H&M moved from basic keyword matching to intent-driven discovery across more than 60 markets. The result: customer exits down 30% and soft…","published":"2026-10-01T10:56:39Z","seen":"2026-10-01T11:41:00Z","lang":"en","source":{"id":"kite-retailtimes-co-uk-705b06","name":"retailtimes.co.uk","domain":"retailtimes.co.uk"},"via":"kite-retailtimes-co-uk-705b06","topics":["retail","technology","h&m"],"authors":["Fiona Briggs"],"entities":[{"id":"Q188326","name":"H&M","type":"org"}],"mentions":2,"story":"st_mrystcrhxwwenafudslq","category":"economy-business","category_p":0.7799999713897705,"sentiment":"positive","tone":0.4399999976158142,"political":0.029999999329447746},{"id":"n_mrystcrhxwwenafudslq","seq":1092102,"kind":"article","title":"30% fewer search exits: How H&M made its e-commerce search smarter","url":"https://www.campaignasia.com/article/30-fewer-search-exits-how-h-m-made-its-e-commerce-search-smarter/4etsarjbdrjyx52tqc1avst4my","published":"2026-10-01T08:39:23Z","seen":"2026-10-01T08:39:23Z","lang":"en","source":{"id":"campaignasia.com","name":"campaignasia.com","domain":"campaignasia.com","outlet":{"wikidata":"Q114629816","name":"Campaign Asia-Pacific","type":"magazine","designations":["magazine"]}},"via":"gdelt-gkg-english","entities":[{"id":"Q188326","name":"H&M","type":"org"}],"story":"st_mrystcrhxwwenafudslq","category":"economy-business","category_p":0.49000000953674316,"category2":"science-technology","sentiment":"positive","tone":0.28999999165534973,"political":0.009999999776482582}]}