{"schema":"hottub-news/story/v1","story":"st_mzcmkqw2yvloylnn2yzq","title":"耐克大中华区，17年后并回亚太","title_en":"Nike Greater China, 17 years later returns to Asia Pacific","outlets":2,"brief":null,"page":"https://hottub.news/stories/nike-greater-china-17-years-later-returns-to-asia-pacific-mzcmkqw2yv","count":2,"items":[{"id":"n_drxasl6v3ekxuuenwtva","seq":1502238,"kind":"article","title":"耐克宣布大中华区与亚太合并，此前已收缩中国内地线上..","title_en":"Nike announces merger of Greater China and Asia Pacific regions, having previously reduced mainland China online","url":"http://baijiahao.baidu.com/s?id=1878001993654233594","published":"2026-10-03T08:37:35Z","seen":"2026-10-03T08:37:35Z","lang":"zh","country":"CN","source":{"id":"kite-news-baidu-com-c52b23","name":"news.baidu.com","domain":"news.baidu.com"},"via":"kite-news-baidu-com-c52b23","entities":[{"id":"Q266573","name":"Nike","type":"org"}],"story":"st_mzcmkqw2yvloylnn2yzq","category":"economy-business","category_p":0.7799999713897705,"sentiment":"neutral","tone":0.07000000029802322,"political":0.09000000357627869},{"id":"n_mzcmkqw2yvloylnn2yzq","seq":1448194,"kind":"article","title":"耐克大中华区，17年后并回亚太","title_en":"Nike Greater China, 17 years later returns to Asia Pacific","url":"https://www.huxiu.com/article/4895209.html?f=rss","summary":"本文来自微信公众号： 涌流商业 ，作者：李伟 9月28日，金·卡戴珊出现在上海南京西路。 她来为NikeSKIMS在中国的首个线下体验空间站台，Kris Jenner、KhloéKardashian一道来了，篮球运动员李梦等也出现在现场。 有粉丝递上红色鳄鱼皮Birkin，请卡戴珊在包上签名，她一边落笔一边开玩笑，“我有点儿怕，这感觉跟犯法似的……这简直有点亵渎。” 第二天，这家店正式营业，有消费者为了试衣排队一个多小时。数公里之外，Alo也在上海张园开出了内地第一家限时体验空间。 上海似乎成了女性运动服饰最热闹的战场，但热闹之后不久（10月1日），耐克公布了一组冷得多的数字。 截至8月底的2027财年第一财季，大中华区收入同比下降26%。这还不是管理层认为的最低点，新CFO David Denton在业绩会上告诉分析师，耐克对2027财年的预测，已经假设中国业务在余下时间会比第一财季更差。 原因不只是消费环境，耐克自己在做几件会减少销售的事：压低发给经销商的货，清理库存，减少促销，砍掉不合策略的线上渠道。 一喜二忧…","published":"2026-10-02T23:06:43Z","seen":"2026-10-02T23:35:24Z","lang":"zh","country":"CN","source":{"id":"kite-huxiu-com-dbd1aa","name":"huxiu.com","domain":"rss.huxiu.com"},"via":"kite-huxiu-com-dbd1aa","authors":["author"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"story":"st_mzcmkqw2yvloylnn2yzq","category":"economy-business","category_p":0.7099999785423279,"sentiment":"neutral","tone":0.3499999940395355,"political":0.03999999910593033}]}