{"schema":"hottub-news/story/v1","story":"st_o67jaswzs4lmx3zyyqoa","title":"Nike has the stars. Can they help bring the brand back?","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/nike-has-the-stars-can-they-help-bring-the-brand-back-o67jaswzs4","count":1,"items":[{"id":"n_o67jaswzs4lmx3zyyqoa","seq":1433592,"kind":"article","title":"Nike has the stars. Can they help bring the brand back?","url":"https://www.deseret.com/sports/2026/10/02/nike-has-the-stars-can-they-help-bring-the-brand-back","summary":"For decades, Nike seemed almost impossible to knock off its perch. Michael Jordan. Tiger Woods. Serena Williams. LeBron James. Cristiano Ronaldo. Some of the athletes changed. The sports changed. The trends changed. But the Swoosh remained one of the most recognizable brands in the world. Now Nike is trying to figure out what comes next. The sportswear giant reported Thursday that Q1 revenue fell 4% to $11.21 billion, missing Wall Street expectations, while sales in Greater…","published":"2026-10-02T20:03:49Z","seen":"2026-10-02T21:31:03Z","lang":"en","country":"US","source":{"id":"kite-deseret-com-2e77dd","name":"deseret.com","domain":"deseret.com","outlet":{"wikidata":"Q1056889","name":"Deseret News","type":"newspaper","country":"US","designations":["daily newspaper","newspaper"]}},"via":"kite-deseret-com-2e77dd","topics":["utah"],"authors":["Na'Andre Emerson"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://www.deseret.com/resizer/v2/ILA4MGPJQZDL7O5DCVXBDXHU54.jpg?auth=b6e29eaf58b6fd568b11b7c7d4cf4a2f3eea0e0298eace6cc4fafd5e4830fc3c&height=600&smart=true&width=980","story":"st_o67jaswzs4lmx3zyyqoa","category":"sport","category_p":0.75,"sentiment":"positive","tone":0.5799999833106995,"political":0.019999999552965164}]}