{"schema":"hottub-news/story/v1","story":"st_ot2ppe34kfdlmgixc3qq","title":"深蓝汽车邓承浩：有数据显示车上冰箱实际使用率仅 5%，后排娱乐屏、车载 KTV 用户全年使用不超过十次","title_en":"Shenlan Auto's Deng Chenghao: Data shows that the in-car refrigerator usage rate is only 5%, and the rear entertainment screen, in-car KTV users use it less than ten times a year","outlets":1,"brief":null,"page":"https://hottub.news/stories/shenlan-autos-deng-chenghao-data-shows-that-the-in-car-refrigerator-ot2ppe34kf","count":1,"items":[{"id":"n_ot2ppe34kfdlmgixc3qq","seq":227087,"kind":"article","title":"深蓝汽车邓承浩：有数据显示车上冰箱实际使用率仅 5%，后排娱乐屏、车载 KTV 用户全年使用不超过十次","title_en":"Shenlan Auto's Deng Chenghao: Data shows that the in-car refrigerator usage rate is only 5%, and the rear entertainment screen, in-car KTV users use it less than ten times a year","url":"https://www.ithome.com/1/007/561.htm","summary":"IT之家 9 月 27 日消息，2026 世界新能源汽车大会（WNEVC）于 9 月 22 日-24 日在海南海口举办。 据睿见 Economy 报道，重庆长安汽车股份有限公司副总裁，深蓝汽车科技有限公司董事长邓承浩表示，电动化不只是上半场，而是贯穿全场。一方面新能源渗透率持续走高，但电动化领域还有大量用户痛点没有解决。 上一轮行业创新很多是单点突破，但硬件堆砌不等于真实体验。有一组数据很有参考性： 车上的冰箱，用户实际使用率仅 5%；后排娱乐屏、车载 KTV，用户全年使用不超过十次 。 产品成功不再依靠简单硬件堆砌，体系化能力才是制胜关键。 据IT之家此前报道，邓承浩直言，竞争进入淘汰赛时期，整个品牌竞争格局将逐渐收敛， 年销 300 万台只是活下去的基础 、500 万-700 万台“过得去”、800 万-1000 万台才能“活得好”。","published":"2026-09-27T09:51:56Z","seen":"2026-09-27T10:16:08Z","lang":"zh","country":"CN","source":{"id":"kite-ithome-com-f1cdd0","name":"ithome.com","domain":"ithome.com","outlet":{"wikidata":"Q28413779","name":"IThome","type":"website","country":"CN","designations":["website"]}},"via":"kite-ithome-com-f1cdd0","entities":[{"id":"Q137300154","name":"Deng Chenghao","type":"person"}],"story":"st_ot2ppe34kfdlmgixc3qq","category":"economy-business","category_p":0.33000001311302185,"category2":"lifestyle-leisure","sentiment":"neutral","tone":-0.10999999940395355,"political":0.05000000074505806}]}