{"schema":"hottub-news/story/v1","story":"st_qrntlks24ar6fn66j3fq","title":"Loyalty-Programm Xtra-Card: Kaufland und Coca-Cola werben datenbasiert","title_en":"Loyalty program Xtra-Card: Kaufland and Coca-Cola advertise data-based","outlets":1,"brief":null,"page":"https://hottub.news/stories/loyalty-program-xtra-card-kaufland-and-coca-cola-advertise-data-based-qrntlks24a","count":1,"items":[{"id":"n_qrntlks24ar6fn66j3fq","seq":350866,"kind":"article","title":"Loyalty-Programm Xtra-Card: Kaufland und Coca-Cola werben datenbasiert","title_en":"Loyalty program Xtra-Card: Kaufland and Coca-Cola advertise data-based","url":"https://www.lebensmittelzeitung.net/tech-logistik/nachrichten/loyalty-programm-xtra-card-kaufland-und-coca-cola-werben-datenbasiert-193372","summary":"Kaufland kann mithilfe der Xtra-Card Kunden noch gezielter ansprechen. Das vermarktet der Händler für das wachsende Retail-Media-Geschäft. Eine Kampagne mit Coca-Cola zeigt, was inzwischen möglich ist.","published":"2026-09-28T05:00:00Z","seen":"2026-09-28T05:42:27Z","lang":"de","source":{"id":"kite-lebensmittelzeitung-net-0d43bb","name":"lebensmittelzeitung.net","domain":"lebensmittelzeitung.net","outlet":{"wikidata":"Q1810971","name":"Lebensmittel Zeitung","type":"magazine","designations":["magazine"]}},"via":"kite-lebensmittelzeitung-net-0d43bb","topics":["retail","nachrichten"],"entities":[{"id":"Q685967","name":"Kaufland","type":"org"},{"id":"Q3295867","name":"The Coca-Cola Company","type":"org"}],"story":"st_qrntlks24ar6fn66j3fq","category":"economy-business","category_p":0.6600000262260437,"sentiment":"neutral","tone":0.20999999344348907,"political":0.029999999329447746}]}