{"schema":"hottub-news/story/v1","story":"st_ukhnj3gxzpf63grnhlsq","title":"「汚れるからやめて」が「やっておいで」に変わる？花王「アタック」のイベントで94％の保護者が「服の汚れを気にせず見守りたい」と回答","title_en":"Kao's 'Attack' event sees 94% of parents wanting to see their children's clothes dirty without worry, changing 'Don't get dirty' to 'Go ahead'.","outlets":1,"brief":null,"page":"https://hottub.news/stories/kaos-attack-event-sees-94-of-parents-wanting-to-see-their-childrens-ukhnj3gxzp","count":1,"items":[{"id":"n_ukhnj3gxzpf63grnhlsq","seq":1251085,"kind":"press_release","title":"「汚れるからやめて」が「やっておいで」に変わる？花王「アタック」のイベントで94％の保護者が「服の汚れを気にせず見守りたい」と回答","title_en":"Kao's 'Attack' event sees 94% of parents wanting to see their children's clothes dirty without worry, changing 'Don't get dirty' to 'Go ahead'.","url":"https://prtimes.jp/main/html/rd/p/000000002.000189064.html","summary":"[花王アタックPR事務局] 花王株式会社の衣料用洗剤ブランド「アタック」は、「子どもの成長につながる体験をさせてあげたい―しかし、服の汚れやその後の洗濯を考えると、つい気になってしまう」そんな保護者の葛藤に着目し、汚れを気に...","published":"2026-10-02T01:00:00Z","seen":"2026-10-02T02:34:21Z","lang":"ja","country":"JP","source":{"id":"prtimes-jp","name":"PR TIMES (Japan)","domain":"prtimes.jp","outlet":{"wikidata":"Q118038380","name":"PR TIMES","type":"other","country":"JP","designations":["communications media"]}},"via":"prtimes-jp","topics":["business"],"entities":[{"id":"Q3113814","name":"Kao","type":"org"}],"story":"st_ukhnj3gxzpf63grnhlsq","category":"lifestyle-leisure","category_p":0.44999998807907104,"sentiment":"positive","tone":0.3499999940395355,"political":0.019999999552965164}]}