{"schema":"hottub-news/story/v1","story":"st_vjjoqiawpqpj7x6bwi4a","title":"Behind Mbappé's switch to sportswear brand On, Nike's downfall","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/behind-mbappes-switch-to-sportswear-brand-on-nikes-downfall-vjjoqiawpq","count":1,"items":[{"id":"n_vjjoqiawpqpj7x6bwi4a","seq":1519988,"kind":"article","title":"Behind Mbappé's switch to sportswear brand On, Nike's downfall","url":"https://www.lemonde.fr/en/economy/article/2026/10/03/behind-mbappe-s-switch-to-sportswear-brand-on-nike-s-downfall_6758213_19.html","summary":"Under contract with Nike for 20 years, the striker for the France national team chose instead to sign a deal with its challenger, On. With this partnership, the brand is making its debut in the football market.","published":"2026-10-03T09:54:55Z","seen":"2026-10-03T10:54:10Z","lang":"en","source":{"id":"kite-lemonde-fr-3b3608","name":"lemonde.fr","domain":"lemonde.fr","outlet":{"wikidata":"Q12461","name":"Le Monde","type":"newspaper","country":"FR","designations":["daily newspaper","online newspaper"]}},"via":"kite-lemonde-fr-3b3608","topics":["economy"],"entities":[{"id":"Q21621995","name":"Kylian Mbappé","type":"person"},{"id":"Q266573","name":"Nike","type":"org"},{"id":"Q2022265","name":"On","type":"org"}],"image":"https://img.lemde.fr/2026/09/25/477/0/7305/3652/644/322/60/0/1cb9760_ftp-1-5dyohssd1oxi-5184057-01-06.jpg","story":"st_vjjoqiawpqpj7x6bwi4a","category":"sport","category_p":0.6700000166893005,"category2":"economy-business","sentiment":"negative","tone":-0.4399999976158142,"political":0.009999999776482582}]}