{"schema":"hottub-news/story/v1","story":"st_vw4oelf7lcjx72piqiba","title":"Rhode, la marca de los 1.000 millones de Hailey Bieber, llega a España: ¿pirueta de marketing o proeza cosmética?","title_en":"Rhode, the 1 billion brand of Hailey Bieber, arrives in Spain: marketing stunt or cosmetic feat?","outlets":2,"brief":null,"page":"https://hottub.news/stories/rhode-lands-in-spain-hailey-biebers-empire-arrives-with-sephora-vw4oelf7lc","count":2,"items":[{"id":"n_quayoqkd2vm4u3kcsqla","seq":818460,"kind":"article","title":"Rhode, la marca de los 1.000 millones de Hailey Bieber, llega a España: ¿pirueta de marketing o proeza cosmética?","title_en":"Rhode, the 1 billion brand of Hailey Bieber, arrives in Spain: marketing stunt or cosmetic feat?","url":"https://elpais.com/smoda/belleza/2026-09-30/rhode-la-marca-de-los-1000-millones-de-hailey-bieber-llega-a-espana-pirueta-de-marketing-o-proeza-cosmetica.html","summary":"La firma aterriza hoy miércoles en Sephora, rodeada por la incógnita de cómo ha conseguido convertirse en la gran deseada en tiempo récord. Las claves: una perfección que está ‘casi’ al alcance, una estética que se convierte en identidad reconocible, una formulación que huye de ingredientes estrella y la piel glaseada como un dónut de su creadora","published":"2026-09-30T03:30:01Z","seen":"2026-09-30T04:22:15Z","lang":"es","country":"ES","source":{"id":"kite-elpais-com-617dc1","name":"elpais.com","domain":"feeds.elpais.com"},"via":"kite-elpais-com-617dc1","topics":["hailey baldwin","cosméticos","belleza","cremas","maquillaje","sephora","viral internet","tiktok"],"authors":["Vicky Vera"],"entities":[{"id":"Q20983703","name":"Hailey Bieber","type":"person"}],"image":"https://imagenes.elpais.com/resizer/v2/JYY65KIWHFF47PFWTP7333PZDA.jpg?auth=1a574ce9017404e077a959b6b0406747ed5abb1b11cc5ec2753bdb3500cb6c61","mentions":3,"story":"st_vw4oelf7lcjx72piqiba","category":"economy-business","category_p":0.4300000071525574,"category2":"arts-culture-entertainment","sentiment":"neutral","tone":0.41999998688697815,"political":0.029999999329447746},{"id":"n_vw4oelf7lcjx72piqiba","seq":731243,"kind":"article","title":"Rhode aterriza en España: el imperio de Hailey Bieber llega de la mano de Sephora","title_en":"Rhode lands in Spain: Hailey Bieber's empire arrives with Sephora","url":"https://www.lavanguardia.com/gente/20260929/11646759/rhode-aterriza-espana-imperio-hailey-bieber-llega-mano-sephora.html","summary":"A partir del 30 de septiembre, las fans españolas podrán probar los productos de la marca en numerosas tiendas del país","published":"2026-09-29T14:48:02Z","seen":"2026-09-29T17:23:10Z","lang":"es","country":"ES","source":{"id":"kite-lavanguardia-com-f1aaf4","name":"lavanguardia.com","domain":"lavanguardia.com","outlet":{"wikidata":"Q511533","name":"La Vanguardia","type":"newspaper","country":"ES","designations":["newspaper"]}},"via":"kite-lavanguardia-com-f1aaf4","topics":["gente"],"authors":["Sandra Arbat Marrase"],"entities":[{"id":"Q20983703","name":"Hailey Bieber","type":"person"},{"id":"Q2408041","name":"Sephora","type":"org"}],"image":"https://www.lavanguardia.com/files/og_thumbnail/files/fp/uploads/2026/09/29/6abba2adcaded.r_d.1704-1207-1617.jpeg","story":"st_vw4oelf7lcjx72piqiba","category":"arts-culture-entertainment","category_p":0.49000000953674316,"category2":"economy-business","sentiment":"neutral","tone":0.27000001072883606,"political":0.019999999552965164}]}