{"schema":"hottub-news/story/v1","story":"st_w2vzdjvmikuoo6vkexeq","title":"消息称苹果 Vision Pro 市场遇冷：门店“月销 1 台就很幸运”、新任 CEO 特努斯对产品线持怀疑态度","title_en":"Rumors say Apple Vision Pro market is cold: stores 'lucky to sell one a month', new CEO Tenut holds skeptical attitude towards the product line","outlets":1,"brief":null,"page":"https://hottub.news/stories/rumors-say-apple-vision-pro-market-is-cold-stores-lucky-to-sell-one-a-w2vzdjvmik","count":1,"items":[{"id":"n_w2vzdjvmikuoo6vkexeq","seq":312976,"kind":"article","title":"消息称苹果 Vision Pro 市场遇冷：门店“月销 1 台就很幸运”、新任 CEO 特努斯对产品线持怀疑态度","title_en":"Rumors say Apple Vision Pro market is cold: stores 'lucky to sell one a month', new CEO Tenut holds skeptical attitude towards the product line","url":"https://www.ithome.com/1/007/622.htm","summary":"IT之家 9 月 28 日消息，苹果 Vision Pro 发布后曾受到市场关注，但这款混合现实头显的市场表现并未达到预期。据彭博社马克・古尔曼透露，苹果零售店员工表示， 如今全球部分门店每月甚至只能卖出 1 台 Vision Pro ，而且能够达到这一销量已经算是“幸运”。作为对比，iPhone 全球每秒大约售出 8 台，平均每月销量约 2060 万台。 事实上，苹果现任 CEO 约翰 · 特努斯在 Vision Pro 于 2024 年正式发布之前就曾对这款产品持怀疑态度。尽管特努斯近期仍曾公开为 Vision Pro 进行辩护，但古尔曼表示，从其在苹果内部的相关言论来看，其并不认为 Vision Pro 会成为苹果长期持续发展的产品，特努斯更倾向于将 Vision Pro 视为苹果探索空间计算领域的一个“垫脚石”，而不是会长期保留的独立产品线。 不过据古尔曼了解，苹果内部对于 Vision Pro 未来的发展前景也存在较大压力。Vision Pro 团队正在努力争取后续资金，同时讨论如何打造更具吸引力的下一代产品。…","published":"2026-09-27T23:08:53Z","seen":"2026-09-27T23:33:59Z","lang":"zh","country":"CN","source":{"id":"kite-ithome-com-f1cdd0","name":"ithome.com","domain":"ithome.com","outlet":{"wikidata":"Q28413779","name":"IThome","type":"website","country":"CN","designations":["website"]}},"via":"kite-ithome-com-f1cdd0","entities":[{"id":"Q89","name":"apple","type":"org"}],"story":"st_w2vzdjvmikuoo6vkexeq","category":"economy-business","category_p":0.8299999833106995,"sentiment":"neutral","tone":-0.18000000715255737,"political":0.019999999552965164}]}