{"schema":"hottub-news/story/v1","story":"st_wromtbzq5uvvzrappima","title":"美麥當勞同款巨無霸不同分店差價逾兩成 疑AI建議定價惹爭議","title_en":"McDonald's in the US sells the same Big Mac at different prices in different stores, with a price difference of over 20%, due to AI pricing suggestions causing controversy","outlets":1,"brief":null,"page":"https://hottub.news/stories/mcdonalds-in-the-us-sells-the-same-big-mac-at-different-prices-in-wromtbzq5u","count":1,"items":[{"id":"n_wromtbzq5uvvzrappima","seq":1428620,"kind":"article","title":"美麥當勞同款巨無霸不同分店差價逾兩成 疑AI建議定價惹爭議","title_en":"McDonald's in the US sells the same Big Mac at different prices in different stores, with a price difference of over 20%, due to AI pricing suggestions causing controversy","url":"https://www.bastillepost.com/hongkong/article/16886250-%e7%be%8e%e5%9c%8b%e9%ba%a5%e7%95%b6%e5%8b%9e%e5%90%8c%e6%ac%be%e5%b7%a8%e7%84%a1%e9%9c%b8%e5%b7%ae%e5%83%b9%e9%80%be%e5%85%a9%e6%88%90-ai%e5%ae%9a%e5%83%b9%e6%83%b9%e7%86%b1%e8%ad%b0","summary":"在美國加州弗雷斯諾市，相距約三公里的兩家麥當勞門市，同款巨無霸一家賣5.69美元，另一家賣6.89美元，價差超過兩成。雖然無法確認這個價差是否來自AI定價系統的建議。但麥當勞近年正積極導入AI，估算各店顧客願意付多少，再據此建議售價。 McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’ https://t.co/vF47sZ9otq pic.twitter.com/GKzAw2nalA — New York Post (@nypost) September 29, 2026 據外媒報道，這套系統透過機器學習，分析全美近1.4萬家門市每天數百萬筆交易，為每家店的每項商品建議所謂的「最佳價格」。螢幕畫面截圖顯示，系統會告訴加盟商，當地顧客對價格的敏感程度，例如「你的餐廳對價格呈現中等敏感度」，而這項判斷部分依據「你所在地區顧客的付費意願」。 觀看影片 平台也會抓取溫蒂漢堡（Wendy’s）、漢堡王（Burger…","published":"2026-10-02T20:45:18Z","seen":"2026-10-02T21:07:37Z","lang":"zh","country":"HK","source":{"id":"kite-bastillepost-com-c7bf21","name":"bastillepost.com","domain":"bastillepost.com"},"via":"kite-bastillepost-com-c7bf21","topics":["大視野","太極影片","ai","麥當勞"],"authors":["Zhao Huixin"],"entities":[{"id":"Q38076","name":"McDonald's","type":"org"},{"id":"Q506796","name":"Big Mac","type":"other"}],"story":"st_wromtbzq5uvvzrappima","category":"economy-business","category_p":0.44999998807907104,"category2":"science-technology","sentiment":"neutral","tone":-0.4399999976158142,"political":0.05000000074505806}]}