{"schema":"hottub-news/story/v1","story":"st_wyxcrrun57xmnl3pg5qq","title":"What’s gone wrong at Nike? How the world’s sportswear giant lost its mojo","title_en":null,"outlets":10,"brief":null,"page":"https://hottub.news/stories/whats-gone-wrong-at-nike-how-the-worlds-sportswear-giant-lost-its-mojo-wyxcrrun57","count":10,"items":[{"id":"n_tuvpw7swfqf44dx2g56a","seq":1485520,"kind":"article","title":"나이키에 무슨 일이? 세계 최대 스포츠웨어 브랜드는 어쩌다 활력을 잃었나","title_en":"What's happening to Nike? The world's largest sportswear brand has lost its vitality","url":"https://www.bbc.com/korean/articles/cqzrdgyx47zeo","summary":"한때 업계의 판도를 뒤흔들었던 나이키는 이제 기존 질서를 대표하는 기업이 됐다. 시장 지배력을 지키기 위해 쉽지 않은 재도약을 추진하고 있다.","published":"2026-10-03T05:52:54Z","seen":"2026-10-03T06:15:18Z","lang":"ko","country":"KR","source":{"id":"kite-bbci-co-uk-473c87","name":"bbci.co.uk","domain":"feeds.bbci.co.uk"},"via":"kite-bbci-co-uk-473c87","entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://ichef.bbci.co.uk/ace/ws/240/cpsprodpb/ca3a/live/a79a57d0-be2a-11f1-bc2e-018d645d8d21.jpg","story":"st_wyxcrrun57xmnl3pg5qq","category":"economy-business","category_p":0.6000000238418579,"category2":"sport","sentiment":"negative","tone":-0.6000000238418579,"political":0.009999999776482582},{"id":"n_qw3r34woclu3hrewzgnq","seq":1482969,"kind":"article","title":"Šta je pošlo po zlu u Nikeu? Kako je najveći svjetski gigant sportske opreme izgubio svoj sjaj","title_en":"What went wrong at Nike? How the world's largest sports equipment giant lost its shine","url":"https://raport.ba/sta-je-poslo-po-zlu-u-nikeu-kako-je-najveci-svjetski-gigant-sportske-opreme-izgubio-svoj-sjaj","published":"2026-10-03T04:56:00Z","seen":"2026-10-03T05:46:05Z","lang":"bs","country":"BA","source":{"id":"kite-raport-ba-500165","name":"raport.ba","domain":"raport.ba"},"via":"kite-raport-ba-500165","authors":["author"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"story":"st_wyxcrrun57xmnl3pg5qq","category":"sport","category_p":0.7200000286102295,"sentiment":"negative","tone":-0.5,"political":0.009999999776482582},{"id":"n_ecmyfctcs5bfrld7q7sq","seq":1366567,"kind":"article","title":"Από την κυριαρχία στην αναδίπλωση: Τι πήγε στραβά στη Nike; Πώς ο κολοσσός των αθλητικών ειδών έχασε τη δυναμική του","title_en":"From dominance to folding: What went wrong at Nike? How the sporting goods giant lost its momentum","url":"https://www.topontiki.gr/2026/10/02/apo-tin-kiriarchia-stin-anadiplosi-ti-pige-strava-sti-nike-pos-o-kolossos-ton-athlitikon-idon-echase-ti-dinamiki-tou","summary":"Τα τελευταία χρόνια ήταν δύσκολα για τη Nike. Η μεγαλύτερη εταιρεία αθλητικών ειδών στον κόσμο, που πήρε το όνομά της από την αρχαία ελληνική θεά της νίκης, βρίσκεται το τελευταίο […]","published":"2026-10-02T13:50:45Z","seen":"2026-10-02T14:38:55Z","lang":"el","country":"GR","source":{"id":"kite-topontiki-gr-66ef27","name":"topontiki.gr","domain":"topontiki.gr"},"via":"kite-topontiki-gr-66ef27","topics":["business","nike"],"authors":["Tο Ποντίκι Web"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://www.topontiki.gr/wp-content/uploads/2026/10/nike-air-jordan-123.jpg","story":"st_wyxcrrun57xmnl3pg5qq","category":"sport","category_p":0.4399999976158142,"category2":"economy-business","sentiment":"negative","tone":-0.5699999928474426,"political":0.009999999776482582},{"id":"n_pbtszwmfqqkadh2n5ofa","seq":1366020,"kind":"article","title":"Κάτι πάει στραβά με τη Nike - Πώς το παγκόσμιο brand χάνει την αίγλη του","title_en":"Something is going wrong with Nike - How the global brand is losing its luster","url":"https://www.skai.gr/news/business/kati-paei-strava-me-ti-nike-pos-xathike-i-aigli-enos-pagkosmiou-brand","summary":"Η εταιρεία που κάποτε έφερε ανατροπές στον κλάδο βρίσκεται πλέον στη μέση ενός δύσκολου σχεδίου αναδιάρθρωσης, με στόχο να διατηρήσει την κυριαρχία της στην αγορά","published":"2026-10-02T13:20:57Z","seen":"2026-10-02T14:25:23Z","lang":"el","country":"GR","source":{"id":"kite-skai-gr-9327ca","name":"skai.gr","domain":"skai.gr"},"via":"kite-skai-gr-9327ca","topics":["business"],"authors":["Newsroom"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://cdn.skai.gr/sites/default/files/styles/article_16_9/public/2026-10/shutterstock_nike.png?itok=mTFqE_VP","story":"st_wyxcrrun57xmnl3pg5qq","category":"sport","category_p":0.3700000047683716,"category2":"economy-business","sentiment":"negative","tone":-0.5899999737739563,"political":0.019999999552965164},{"id":"n_ilgsrt7oyre75txz4azq","seq":1314124,"kind":"article","title":"เกิดอะไรขึ้นกับไนกี้ (Nike) ยักษ์ใหญ่ด้านชุดกีฬาระดับโลกสูญเสียมนต์ขลังไปได้อย่างไร","title_en":"What happened to Nike? The global sports apparel giant lost its magic, how could it happen?","url":"https://www.bbc.com/thai/articles/cmx2z2q90y8jo","summary":"ในช่วงไม่กี่ปีที่ผ่านมา แบรนด์ชุดกีฬาที่ใหญ่ที่สุดในโลกต้องสูญเสียผลประโยชน์ไปจากความผิดพลาดที่เกิดขึ้นจากตัวแบรนด์เองหลายครั้ง เหตุใดจึงเป็นเช่นนั้น","published":"2026-10-02T09:25:06Z","seen":"2026-10-02T09:53:36Z","lang":"th","country":"TH","source":{"id":"kite-bbci-co-uk-6edcd0","name":"bbci.co.uk","domain":"feeds.bbci.co.uk"},"via":"kite-bbci-co-uk-6edcd0","entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://ichef.bbci.co.uk/ace/ws/240/cpsprodpb/7c0c/live/f0d237f0-be17-11f1-ad43-87b6bddecdbc.jpg","story":"st_wyxcrrun57xmnl3pg5qq","category":"sport","category_p":0.6100000143051147,"sentiment":"negative","tone":-0.5400000214576721,"political":0.0},{"id":"n_6enwks3pubupzaf7srqq","seq":1336257,"kind":"article","title":"Nike: Τι πήγε στραβά και πώς ο κολοσσός των αθλητικών ειδών έχασε τη δυναμική του","title_en":"Nike: What went wrong and how the sports goods giant lost its momentum","url":"https://www.kathimerini.gr/world/564496018/nike-ti-pige-strava-kai-pos-o-kolossos-ton-athlitikon-eidon-echase-ti-dynamiki-toy","summary":"Από τον Μάικλ Τζόρνταν και το «Just Do It» έως την απώλεια του Κιλιάν Εμπαπέ. 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How the world’s sportswear giant lost its mojo","url":"https://www.myjoyonline.com/whats-gone-wrong-at-nike-how-the-worlds-sportswear-giant-lost-its-mojo","summary":"t's been a difficult few years for Nike.","published":"2026-10-01T23:36:00Z","seen":"2026-10-02T03:06:02Z","lang":"en","country":"GH","source":{"id":"kite-myjoyonline-com-6996cf","name":"myjoyonline.com","domain":"myjoyonline.com","outlet":{"wikidata":"Q6297121","name":"Joy FM","type":"broadcaster","country":"GH","designations":["internet radio","radio station"]}},"via":"kite-myjoyonline-com-6996cf","topics":["fashion","international","nike","sportswear"],"authors":["Abubakar Ibrahim"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://www.myjoyonline.com/wp-content/uploads/2026/10/image-167-1024x576.png","mentions":4,"story":"st_wyxcrrun57xmnl3pg5qq","category":"sport","category_p":0.5799999833106995,"category2":"economy-business","sentiment":"negative","tone":-0.6299999952316284,"political":0.009999999776482582},{"id":"n_3j47tugrabylhiguzyaa","seq":1222064,"kind":"article","title":"What's gone wrong at Nike? How the world's sportswear giant lost its mojo","url":"https://www.bbc.co.uk/news/articles/c6je85jzk9y7o","summary":"Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.","published":"2026-10-01T20:51:09Z","seen":"2026-10-01T21:35:29Z","lang":"en","source":{"id":"kite-bbci-co-uk-3f776f","name":"bbci.co.uk","domain":"feeds.bbci.co.uk"},"via":"kite-bbci-co-uk-3f776f","topics":["economy"],"entities":[{"id":"Q266573","name":"Nike","type":"org"}],"image":"https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/eb88/live/f96c9360-bdc7-11f1-babe-4199b0e7ccea.jpg","mentions":2,"story":"st_wyxcrrun57xmnl3pg5qq","category":"sport","category_p":0.5799999833106995,"category2":"economy-business","sentiment":"negative","tone":-0.6299999952316284,"political":0.009999999776482582},{"id":"n_kfqpgcwmxtqod4vhbvaq","seq":1232940,"kind":"article","title":"What's gone wrong at Nike? 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