{"schema":"hottub-news/story/v1","story":"st_z4tywaugrhjbfto77ejq","title":"Ozempic: Selskapet mistet kontrollen","title_en":"Ozempic: The company lost control","outlets":1,"brief":null,"page":"https://hottub.news/stories/ozempic-the-company-lost-control-z4tywaugrh","count":1,"items":[{"id":"n_z4tywaugrhjbfto77ejq","seq":595667,"kind":"article","title":"Ozempic: Selskapet mistet kontrollen","title_en":"Ozempic: The company lost control","url":"https://www.forskning.no/helse-kronikk-markedsforing/ozempic-viser-hvorfor-selskaper-ikke-kan-kontrollere-sin-egen-merkevare/2715557","summary":"KRONIKK: Legemiddelet ble utviklet mot diabetes, men ble raskt et slankemiddel i sosiale medier. Hvordan skal selskaper forholde seg til at folk selv definerer merkevaren deres?","published":"2026-09-29T05:01:00Z","seen":"2026-09-29T06:34:30Z","lang":"no","country":"NO","source":{"id":"kite-forskning-no-143858","name":"forskning.no","domain":"forskning.no","outlet":{"wikidata":"Q5470602","name":"forskning.no","type":"newspaper","country":"NO","designations":["online newspaper"]}},"via":"kite-forskning-no-143858","entities":[{"id":"Q47521958","name":"Ozempic","type":"org"}],"image":"https://image.forskning.no/2715699.webp?croph=63.86&cropw=100.00&format=jpg&height=478&heighth=100.00&heightw=46.19&heightx=9.25&heighty=0.00&imageId=2715699&width=1058&x=0.00&y=34.90","story":"st_z4tywaugrhjbfto77ejq","category":"economy-business","category_p":0.5199999809265137,"sentiment":"negative","tone":-0.8199999928474426,"political":0.009999999776482582}]}