{"schema":"hottub-news/story/v1","story":"st_zgkljzcwedj3tjssibgq","title":"Shield marks 50 years with renewed investment in British-made soap brand","title_en":null,"outlets":1,"brief":null,"page":"https://hottub.news/stories/shield-marks-50-years-with-renewed-investment-in-british-made-soap-brand-zgkljzcwed","count":1,"items":[{"id":"n_zgkljzcwedj3tjssibgq","seq":1338547,"kind":"article","title":"Shield marks 50 years with renewed investment in British-made soap brand","url":"https://retailtimes.co.uk/shield-marks-50-years-with-renewed-investment-in-british-made-soap-brand","summary":"Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Shield is marking its 50th anniversary with renewed investment in the British-made soap brand, including new packaging and a major marketing campaign designed to introduce the bathroom staple to a new generation of consumers. Launched in 1976, Shield was named by the trade press as the UK’s most…","published":"2026-10-02T11:10:50Z","seen":"2026-10-02T12:18:25Z","lang":"en","source":{"id":"kite-retailtimes-co-uk-705b06","name":"retailtimes.co.uk","domain":"retailtimes.co.uk"},"via":"kite-retailtimes-co-uk-705b06","topics":["retail","products","shield"],"authors":["Fiona Briggs"],"entities":[{"id":"Q131559","name":"shield","type":"org"}],"mentions":2,"story":"st_zgkljzcwedj3tjssibgq","category":"economy-business","category_p":0.6600000262260437,"sentiment":"positive","tone":0.6100000143051147,"political":0.05999999865889549}]}