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    1. Booking Holdings CFO says even AI hyperscalers don't know their ROI — but he's learning from his 'AI coach'fortune.com · 2026-10-02 14:42 UTC · story
    2. Booking Holdings' New AI Agent Lola Cuts Hotel Prices Up to 15% for Memberstravelerstoday.com · 2026-10-02 07:41 UTC · story